Summary
Overview
Work History
Education
Timeline
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Ysenia Martinez

Pomona,CA

Summary

Dynamic marketing professional with over seven years of experience in graphic and interactive design, digital marketing, and brand management, specializing in conservation and environmental advocacy. Proven track record in executing multi-channel campaigns, optimizing social media strategies, and driving brand growth for public sector and non-profit organizations. Passionate about land conservation and skilled in leveraging cutting-edge marketing tools to advance organizational goals and engage diverse audiences.

Overview

6
6
years of professional experience

Work History

Graphic / Interactive Designer & Brand Consultant

Freelance
Pomona
02.2021 - Current
  • Utilized advanced software programs such as Adobe Creative Suite for graphic design work.
  • Contributed graphic design elements to webpages and print media.
  • Consulted patrons and sold services for shipping, printing, graphic design and sign creation.
  • Utilized audience analytic tools to increase engagement across clients platforms.
  • Created designs for Artists, businesses, and musicians in Los Angeles, The Bay Area, and Europe.

Volunteer Designer / Ongoing Brand Consultant

Coal Creek Watershed Coalition
Crested Butte, CO
07.2023 - 12.2024
  • Produced graphic design works such as icons, flyers, brochures and other visuals for print or web.
  • Developed style guides for visual elements such as branding systems, typography standards, color schemes, photography styles.
  • Assisted in developing marketing strategies for sharing vital information for watershed visitors.

Volunteer Designer

Downeast Coastal Conservancy
Machias, ME
01.2024 - 06.2024
  • Assisted in developing marketing strategies for new informational campaigns based on reported user needs.
  • Worked with client via email and phone to collect information to complete designs.
  • Submitted rough drafts to clients and management to gain approval.

Educational Content Creator

San Francisco Unified School District
04.2020 - 01.2022
  • Edited videos using Adobe Premiere Pro and After Effects software.
  • Curated digital content for k-12 students during the height of the pandemic to assist teachers during the Zoom era of learning.
  • Utilized graphic and photography tools to enhance storytelling.

Digital Media Manager

ArtsEarth International
08.2019 - 11.2020
  • Created, edited, and published content for social media accounts including blogs, videos, and podcasts.
  • Monitored online conversations about company brand and provided timely responses when necessary.
  • Scheduled regular maintenance activities to ensure smooth operation of online systems.

Digital Marketing Intern

San Francisco Department of Parks and Recreation
11.2018 - 06.2019
  • Managed customer relationships through various channels such as email and social media networks.
  • Tracked progress of campaigns with Google Analytics
  • Collaborated with design team on graphic elements for digital campaigns such as logos, banners.
  • Analyzed website metrics such as page visits and conversions to measure success of campaigns.

Education

Bachelor of Science - Visual Communication Design

San Francisco State University
San Francisco, CA
05-2024

Timeline

Volunteer Designer

Downeast Coastal Conservancy
01.2024 - 06.2024

Volunteer Designer / Ongoing Brand Consultant

Coal Creek Watershed Coalition
07.2023 - 12.2024

Graphic / Interactive Designer & Brand Consultant

Freelance
02.2021 - Current

Educational Content Creator

San Francisco Unified School District
04.2020 - 01.2022

Digital Media Manager

ArtsEarth International
08.2019 - 11.2020

Digital Marketing Intern

San Francisco Department of Parks and Recreation
11.2018 - 06.2019

Bachelor of Science - Visual Communication Design

San Francisco State University

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Ysenia Martinez