Yu Bin Wang
Brooklyn,NY
Summary
Results-driven Marketing Manager with expertise in strategic marketing, data analysis, and event coordination. Proven track record in enhancing brand visibility and customer engagement through innovative campaigns and successful events.
Overview
17
17
years of professional experience
Work History
Marketing Manager
Ourea USA Corp.
Great Neck, New York
01.2022 - 12.2025
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Analyzed campaign performance data to optimize future marketing initiatives and strategies.
- Coordinated events and trade shows to promote products and strengthen customer relationships.
- Developed social media marketing strategies to help brand company and increase sales.
- Maintained relationships with key customers through regular communication.
- Worked with management team to oversee and monitor marketing strategy.
- Built relationships with influencers in the industry for increased visibility.
- Supervised a team of junior marketers in executing various projects.
- Performed market analysis to better understand target audiences.
- Organized trade shows and exhibitions to promote brand awareness.
- Planned events such as webinars or seminars to engage customers.
- Generated ideas to increase sales through creative promotions.
- Created content for promotional materials, including brochures, flyers, and websites.
Marketing Specialist
TMI Trading Corp
Brooklyn, NY
12.2016 - 12.2021
- Developed marketing strategies for product launches to increase brand visibility.
- Managed social media campaigns to enhance customer engagement and brand awareness.
- Conducted market research to identify trends and consumer preferences for product development.
- Collaborated with sales teams to align marketing efforts with business objectives and goals.
- Analyzed campaign performance data to optimize marketing strategies and increase effectiveness.
- Organized events and trade shows to promote products and engage with potential clients.
- Trained junior marketing staff on best practices in digital marketing techniques and tools.
- Developed marketing strategies for existing products, services and new product launches.
- Organized promotional events to increase brand awareness and customer engagement.
- Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
Sales Associate
T mobile
Brooklyn, NY
09.2008 - 11.2016
- Assisted customers with product selection and service inquiries.
- Processed customer transactions efficiently using point-of-sale systems.
- Maintained store organization and visual merchandising standards.
- Collaborated with team members to ensure smooth daily operations.
- Educated customers on current promotions and service plans available.
- Resolved customer issues promptly, ensuring satisfaction and loyalty.
- Trained new employees on sales techniques and product knowledge.
- Helped customers find specific products, answered questions, and offered product advice.
- Performed cashier duties such as accepting payments, issuing receipts and counting money back change.
- Handled customer complaints in a professional manner.
- Answered incoming telephone calls to provide store, products and services information.
Education
Associate of Science - Business Administration
Long Island Business Institute
136-18 39th Ave 5th Floor, Flushing, NY 1135406-2016
Skills
- Marketing strategy
- Data analysis
- Social media marketing
- Event coordination
- Content creation
- Customer relationship management
Languages
Chinese (Cantonese)
Professional
Chinese (Mandarin)
Professional
English
Professional
Timeline
Marketing Manager
Ourea USA Corp.
01.2022 - 12.2025
Marketing Specialist
TMI Trading Corp
12.2016 - 12.2021
Sales Associate
T mobile
09.2008 - 11.2016
Associate of Science - Business Administration
Long Island Business Institute