YUSRA JAFFERANY
Houston,TX
Summary
Digital native and a champion of marketing technologies, with a track record of creating and implementing successful marketing campaigns and programs. Over 10 years experience in the technology industry specializing in building marketing relationships and deliverables including defining strategic marketing opportunities with partners, collateral development, joint messaging and enablement for B2B enterprise sales.
Overview
10
10
years of professional experience
Work History
Field Marketing Manager - SAP
SUSE
05.2021 - 09.2023
- Oversaw all SAP marketing initiatives for North America including field events, campaigns and webinars.
- Budgeted and executed on annual marketing plans with a $500k budget
- Worked closely with Partner Marketing (AWS, Microsoft, Google, Protera) to create joint marketing initiatives.
- Sought input from key sales stakeholders to better understand market and create new growth opportunities.
- Organized and oversaw large sponsorships at conferences including speaking sessions, booth activities and follow up leading to a 60% increase in inbound leads year over year.
Director of Marketing
Mark III Systems
03.2018 - 05.2021
- Negotiate and budget $700k+ in marketing development funds, building over 100 demand generation activities and campaigns yearly driving double digit growth.
- Track effectiveness of all Channel Marketing programs, measuring results and share success with marketing, services and sales managers
- Lead and manage the development and execution of multi-faceted co-marketing campaigns involving multiple stakeholders at senior levels.
- Helped execute "Dev Day Houston" yearly for 200+ professionals becoming one of the biggest developer focused days in Houston.
- Organized and managed the first Innovation Healthcare Hackathon for the new Texas Children's Hospital facility in Austin.
- Received the IBM Beacon Award in "Digital Marketing Excellence"for successful digital campaigns run amidst a tough market year.
- Increased traffic to social media accounts by 50%.
Director of Marketing
Root Level Technology
08.2017 - 01.2018
- Optimized company blogs through extensive research, field planning, and execution for a more user-friendly interface.
- Enhanced sales sequences & marketing workflows through implementation of Hubspot Client Relation Management.
- Supervised social media presence, reputation and recognition.
- Led regional customer-facing events & activities on the field increasing brand recognition across North America.
Creative Marketing Manager
Centre Technologies
04.2016 - 08.2017
- Customized marketing strategies across all platforms elevating brand recognition and Social Media presence.
- Owned all marketing functions for 200+ staff and 20 + partners across North America.
- Increased lead generation by strategically executing partner led marketing initiatives resulting in 25% YtY growth
Digital Marketing/Business Development
Accenture Interactive
07.2013 - 04.2015
- Revamped marketing program using the right tools boosting positive impact with stakeholders and other organizations.
- Designed innovative strategies to sell Market eCommerce and Content Management Systems through trade shows and marketing campaigns.
Education
Digital Marketing BootCamp -
Rice University
01.2021
Social Media Marketing Specialization -
Northwestern Medill School of Journalism
12.2016
Bachelor of Arts - Business Communication
Michigan State University
05.2013
Skills
NVIDIA IBM Dell EMC AWS Microsoft Google Cloud Tech Data Lenovo VMware SYNNEX Aruba Ingram Micro Extreme Networks Veeam HPE
Accomplishments
- 2020 IBM Beacon Award Finalist for Digital Marketing Excellence
- 2019 IBM Beacon Award Winner for Digital Marketing Excellence
- Graduated top of class in Digital Marketing Bootcamp at Rice University
- Brought in over $700k in Marketing funds via Partner Marketing
Timeline
Field Marketing Manager - SAP
SUSE
05.2021 - 09.2023
Director of Marketing
Mark III Systems
03.2018 - 05.2021
Director of Marketing
Root Level Technology
08.2017 - 01.2018
Creative Marketing Manager
Centre Technologies
04.2016 - 08.2017
Digital Marketing/Business Development
Accenture Interactive
07.2013 - 04.2015
Digital Marketing BootCamp -
Rice University
Social Media Marketing Specialization -
Northwestern Medill School of Journalism
Bachelor of Arts - Business Communication
Michigan State University
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