Overview
Work History
Education
Skills
Websites
Awards
Timeline
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Yutong Ma

San Francisco,U.S.

Overview

4
4
years of professional experience

Work History

Store Manager & Visual Merchandiser

Kolekto Jewelry
San Francisco, U.S.
04.2024 - Current
  • Specializes in designing and setting up product displays in the store to optimize aesthetic appeal, and enhance customer interest.
  • Boosted monthly in-store sales by 15% through strategic merchandising, and effective customer engagement.
    Created product displays that increased customer dwell time by 30%.

E-commerce Manager

Hautico fabric store
San Francisco, U.S.
11.2023 - 03.2024
  • E-commerce Manager - Oversees all aspects of an online store, including product listing, inventory management, order processing, and customer service. Reduced order processing time by 20% by implementing an automated inventory management system.

PR Intern

Ming Ma Studio
Shanghai, China
11.2021 - 03.2022
  • Brand Promotion and Media Relations: Established and maintained relationships with over 50 media partners. Managed and enhanced the brand’s social media presence, boosting engagement by 25% with promotional articles and strategic content planning.
  • Event Planning & Execution: Designed and launched three offline pop-up stores, increasing brand awareness and customer interaction, achieving a 90% attendance rate at in-person events. Planned and executed six successful events (three online, three offline).
  • Data Analysis and Marketing Strategy: Analyzed event performance data, leading to a 10% improvement in future marketing strategies.
  • Content Creation and Editing: Created and edited compelling content for the brand’s official accounts, lookbook, and sales documents.
  • Brand Positioning & Market Expansion: Contributed to brand positioning discussions, and supported the development and implementation of market expansion strategies.

Sales Assistant & Model

TUBE Showroom
Shanghai, China
10.2021 - 11.2024
  • Assisted in sales and fittings for 2 designer brand.
  • Acquired the showroom's operation and function.
  • Participated in ordering for buyers and designer brands.

Fitting Assistant

Dior Haute Couture Club
Xi'an, China
02.2021 - 02.2021
  • Assisted VIP customers with fittings. Delivered bespoke styling services to high-profile VIP clients, ensuring a customized and exceptional shopping experience that adhered to Dior’s prestigious luxury brand standards.

Volunteer

Xi'an Art Museum
Xi'an, China
11.2020
  • Assisted the manager in setting up the artworks in the exhibition halls and joined the exhibition design
  • Served as a docent and worked for 50 hours in total
  • Participated in the curation of 3 exhibitions and designed the posters and brochures

Education

BFA - Fashion Styling

Academy of Art University(AAU)
San Francisco, CA
12-2025

Skills

  • Photography and styling
  • Communication and networking
  • Digital Fashion Software
  • Trend Forecasting
  • Fashion Marketing and Branding
  • Project Management

Awards

  • Arts Club, Founder: organized students to practice painting and writing calligraphy, invited arts teachers and artists to hold lectures and seminars in the school, 2014-2017
  • Business Club, Founder and Club Head: organized business debating forums for club members, 2015-2016
  • Outstanding Students' Leader, 2016
  • The Most Creative Award in 2017 Fall Sports Meeting, 2016
  • The 1st Prize in School Arts Exhibition, Awarded by Xi'an Tai Yi Lu Middle School, 2016

Timeline

Store Manager & Visual Merchandiser

Kolekto Jewelry
04.2024 - Current

E-commerce Manager

Hautico fabric store
11.2023 - 03.2024

PR Intern

Ming Ma Studio
11.2021 - 03.2022

Sales Assistant & Model

TUBE Showroom
10.2021 - 11.2024

Fitting Assistant

Dior Haute Couture Club
02.2021 - 02.2021

Volunteer

Xi'an Art Museum
11.2020

BFA - Fashion Styling

Academy of Art University(AAU)

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Yutong Ma