YVONNE LOYA
Albuquerque,NM
Summary
Expert in strategic communications with a focus on enrollment management and community initiatives. Proven ability to design and evaluate outreach frameworks that enhance institutional trust while navigating complex partnerships. Skilled in leveraging data insights to drive engagement and optimize event management for maximum impact.
Overview
27
27
years of professional experience
Work History
Event/Communications Coordinator (Volunteer)
C.A.P.S. (Career Access & Pathway Strategies) Initiative
Albuquerque, USA
03.2026 - 05.2026
- Created a data-driven event where students mapped career paths from elementary school to university.
- Developed communication strategies that enhanced program visibility and stakeholder engagement.
- Implemented event proposals optimizing project management for flagship community-impact events.
- Worked 45+ hours weekly.
Family Care & Personal Logistics Manager
Self-employed
Germantown, MD - Albuquerque, NM, USA
11.2016 - 03.2026
- Managed complex multi-provider family and personal healthcare logistics for ten years, ensuring strict organizational oversight.
- Secured access to experimental treatment frameworks through extensive research efforts.
- Interfaced with leading medical specialists and clinical research entities, balancing advocacy with operational demands.
- Developed targeted research strategies that resulted in a successful definitive treatment plan.
- Worked 45+ hours per week.
Senior Manager for Recruitment Events, Marketing
University Of Maryland Global Campus, (UMGC)
Adelphi, MD
08.2013 - 11.2016
- Supported marketing strategy for corporate alliances and community college pathways, creating specialized lead pools to attract diverse candidates.
- Lead Generation Strategy: Designed and executed multi-channel inquiry-generation strategies targeting working adults, transfer students, and military personnel via localized geo-targeting.
- Admissions & Advising Liaison: Collaborated directly with Stateside Student Services and Recruitment teams to ensure marketing campaigns aligned with incoming lead-handling capacities.
- Conversion Metrics & Analytics: Monitored basic direct-response metrics, evaluating inquiry-to-applicant conversion percentages and analyzing historical enrollment data to adjust campaign messaging.
- B2B and Alliance Marketing: Provided marketing strategic support for UMUC’s growing corporate alliances and community college articulation pathways, generating specialized lead pools
- Worked 40-55 hours weekly.
Assistant Director for Military Partnerships
University of Maryland University College (UMUC)
Fort Meade, USA
08.2011 - 08.2013
- Proprietary Event Innovation ("Application to Graduation"): Conceptualized, designed, and executed an innovative, high-impact on-base event series that compressed the traditional student lifecycle into a single day for military and veteran learners, consistently driving 200 to 400 attendees per live event and maximizing inquiry-to-applicant conversion rates.
- Cultivated collaborative relationships with installation command staff, Military Education Officers, and NSA training directors to align university course offerings with defense-sector needs.
- Managed the delivery of academic programs, student enrollment services, and National Test Center (NTC) operations across a strategic multi-site regional network including Fort Meade, Fort Detrick, Aberdeen Proving Ground (APG), and the National Security Agency (NSA).
- Streamlined processing of military branch portals while ensuring operational compliance with Department of Defense (DoD) instructions and federal Military MOUs to secure institutional funding pathways.
- Managed base access logistics, background checks, and clearance verification for civilian faculty and staff entering restricted zones while training and evaluating a distributed team of on-base advisors and test proctors.
- Worked 40+ hours weekly.
Military Education Coordinator
University of Maryland University College (UMUC)
Joint Base Andrews, USA
11.2010 - 08.2011
- Conducted bi-annual educational briefings and presented strategic higher education pathways to separating service members during mandatory Transition Assistance Program (TAP) sessions; provided academic officers with periodic updates on UMGC programs.
- Delivered comprehensive admissions, registration, financial aid, student accounts, and National Testing Center (NTC) advising to military-connected learners via walk-in, phone, virtual, and email channels.
- Cultivated collaborative relationships with Education Services Officers (ESOs), Test Control Officers (TCOs), base specialists/counselors, and testing services to enhance educational access for military personnel.
- Analyzed localized site statistical data on testing volumes and course enrollments to inform strategic decisions on hybrid class scheduling and test proctoring structures.
- Managed physical classroom spaces, secured required instructional technologies, and remained physically present to launch and conclude the first and last hybrid class sessions of each academic term, managing key logistics and student navigation support.
- Coordinated base access logistics for civilian students and visiting faculty, managing background pass processing and briefing professors on base security mandates to ensure compliance.
- Worked 40+ hours weekly.
Undergraduate Academic Advisor
University of Maryland University College (UMUC)
Largo, USA
12.2008 - 11.2010
- Developed individualized degree planning worksheets and assessed prior learning experiences to tailor academic pathways for diverse student backgrounds.
- Provided continuous guidance on course selection to ensure non-traditional, adult, and military students met the requirements of their specific undergraduate degree programs.
- Interpreted and clearly communicated complex university academic policies, procedures, and timelines to a diverse student population.
- Monitored academic progress through regular communication with current and prospective students, addressing concerns to enhance retention and support student success.
- Accurately documented student interactions, progression, and advising notes utilizing the university's CRM systems.
- Worked 40 hours weekly.
Administrative Assistant
Law Office of David Goren
Silver Spring, USA
01.2005 - 12.2007
- Served as a receptionist in a fast-paced immigration law firm.
- Worked 40 hours weekly.
Diversity Outreach Coordinator (Volunteer)
Northern Virginia Community College
Manassas, USA
11.2002 - 07.2003
- Developed outreach strategies to engage diverse community groups effectively.
- Collaborated with community stakeholders to design resource networks that cultivated regional partnerships.
- Worked 15+ hours weekly.
Community Outreach Coordinator (Part-time)
City of Albuquerque Parks and Recreation
Albuquerque, New Mexico
11.2001 - 07.2002
- Developed East San Jose Community Center and served as liaison to build local connections.
- Secured partnerships with local schools, neighborhood associations, and community agencies.
- Worked 20+ hours weekly.
Community Liaison
Albuquerque Public Schools
Albuquerque, New Mexico
11.1999 - 06.2002
- Conducted bilingual outreach initiatives and community needs assessments focused on family strengths.
- Collaborated on 21st Century grant initiatives to support community development.
- Worked 30+ hours weekly.
Education
Master of Science - Strategic Communication
University of Maryland Global Campus
05-2027
Bachelor of Science - Business Management
University of Phoenix
Greenbelt, MDSkills
- Community Outreach
- Recruitment & Pathway Development
- Strategic Communication
- Financial & Operations Management
- Regional & Multi-Site Operations
- Program Design & Evaluation
- Digital Lead Generation
- Compliance, Reporting & Data Stewardship
- Cross-Cultural Public Relations
- Stakeholder Engagement
- Event Coordination
- Marketing Strategy
Languages And Technological Proficiency
English, Advanced / Native, Spanish, Advanced / Native / Written & Verbal Translation, G-Suite / Google Workspace, Microsoft Office 365 (Word, Excel, PowerPoint, Outlook), PeopleSoft, Salesforce CRM, GoldMine, Enterprise Document Management Systems
Languages
English
Full Professional
Spanish
Professional
Timeline
Event/Communications Coordinator (Volunteer)
C.A.P.S. (Career Access & Pathway Strategies) Initiative
03.2026 - 05.2026
Family Care & Personal Logistics Manager
Self-employed
11.2016 - 03.2026
Senior Manager for Recruitment Events, Marketing
University Of Maryland Global Campus, (UMGC)
08.2013 - 11.2016
Assistant Director for Military Partnerships
University of Maryland University College (UMUC)
08.2011 - 08.2013
Military Education Coordinator
University of Maryland University College (UMUC)
11.2010 - 08.2011
Undergraduate Academic Advisor
University of Maryland University College (UMUC)
12.2008 - 11.2010
Administrative Assistant
Law Office of David Goren
01.2005 - 12.2007
Diversity Outreach Coordinator (Volunteer)
Northern Virginia Community College
11.2002 - 07.2003
Community Outreach Coordinator (Part-time)
City of Albuquerque Parks and Recreation
11.2001 - 07.2002
Community Liaison
Albuquerque Public Schools
11.1999 - 06.2002
Master of Science - Strategic Communication
University of Maryland Global Campus
Bachelor of Science - Business Management
University of Phoenix