Zach Stevens
Associate Creative Director
Austin
Summary
Innovative Creative Leader with over a decade of experience in writing and directing for consumer, B2B, and gaming brands. Combines hands-on copywriting with Associate Creative Director responsibilities, leading teams and developing integrated campaigns. Mentors emerging talent through internship programs and student agency projects, while leveraging AI tools like Jasper and Firefly to enhance creative processes.
Overview
14
14
years of professional experience
Work History
Senior Copywriter & Associate Creative Director
DELL & ALIENWARE
01.2015 - Current
- Created concepts for several lines of business including B2B, Consumer, Gaming and Alienware
- Crafted memorable taglines that helped establish brand identity and set products apart from competitors
- Wrote copy for television, online, radio, social and marcom on multiple campaigns
- Created new copy rules across the agency as lead copywriter for all lines of business
- Created concepts for activations at SXSW, Gamescom & PAX
- Participated in every part of production process across several campaigns including but not limited to VO sessions, filming, editing, color grading and mix
- Worked closely with clients during ideation sessions to ensure alignment between copy direction and desired outcomes
- Acted as ACD for younger writers including mock presentations, script revisions and brainstorming
- Participated in AI training to keep up with changing digital landscape
- Judged the year-end creative review for advertising students at UT
Freelance Copywriter
SPRINGBOX
01.2015 - Current
- Participated in pitches for new client business
- Collaborated with marketing team to develop creative concepts for promotional materials and campaigns
- Promoted collaboration within cross-functional teams by offering constructive feedback on written materials during review sessions
- Edited existing copy for clarity, grammar, punctuation, and overall effectiveness
Copywriter & Social Team Lead
BROMLEY
01.2012 - 01.2015
- Led a social team that worked across Facebook, Instagram, Twitter, Vine and Tumblr
- Created copy for multiple social channels across several brands
- Created brand activations at events like "The Final 4" to engage audiences and promote brand awareness
- Wrote scripts for TV, radio, print and online
- Led new business pitches that resulted in securing multiple new lines of business
- Attended several conferences including SXSW to continue my education and bring helpful information back to the agency
Education
Bachelor of Arts - Advertising
University of Texas At Austin
Austin, TX01-2012
Skills
- Copywriting and editing
- Creative strategy
- Campaign management
- Social media strategy
- AI creation and prompting
- Team leadership
- Mentoring and intern management
Websites
Accomplishments
- American Advertising Awards (Austin)
- American Advertising Awards (San Antonio)
- Nikkei Advertising Award
Timeline
Senior Copywriter & Associate Creative Director
DELL & ALIENWARE
01.2015 - Current
Freelance Copywriter
SPRINGBOX
01.2015 - Current
Copywriter & Social Team Lead
BROMLEY
01.2012 - 01.2015
Bachelor of Arts - Advertising
University of Texas At Austin