Zachary Alexander
Reno,Nevada
Summary
Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.
Overview
11
11
years of professional experience
Work History
Marketing Manager
Rail City Casino
01.2025 - 06.2025
- Led promotions and loyalty campaigns to drive revenue and engagement across the property.
- Collaborated with operations, F&B, and players’ clubs to align promotions with goals and maximize ROI.
- Analyzed results and implemented improvements for future campaigns.
Engagement and Programs Specialist
OWINN
01.2023 - 09.2024
- Served as OWINN's lead for initiatives in Northern and Rural Nevada, attending fairs and developing partnerships.
- Managed H1-B Rural Healthcare Grant, delivering education and scholarships to underserved communities.
- Spearheaded social media, press, and website content strategies.
Digital Marketing Specialist
Coit Cleaning & Restoration
06.2022 - 12.2022
- Implemented SEO strategies and managed reviews and media campaigns to maximize visibility.
- Applied best practices and solutions to resolve SEO issues and boost search rankings.
Digital Content Specialist
The Abbi Agency
11.2021 - 06.2022
- Crafted digital content and campaigns for 10+ clients across tourism, healthcare, and technology sectors.
- Managed posting schedules and leveraged social media trends to maximize engagement.
Social Media Specialist
Atlantis Casino Resort Spa
08.2020 - 11.2021
- Managed all social media for the resort, creating content and campaigns to showcase promotions and drive engagement.
- Analyzed performance and provided actionable recommendations.
Content Marketing Coordinator
Atlantis Casino Resort Spa
08.2018 - 08.2020
- Coordinated department workflow and maintained reputation across social and review platforms.
- Managed department budget and supported multichannel campaigns.
Rotational Management Trainee
Atlantis
08.2017 - 08.2018
- Gained operational experience across food & beverage, hotel, and casino.
- Contributed to department initiatives and team goals.
Executive Director
Hillel of Northern Nevada
08.2014 - 08.2017
- Built Hillel from a small group into a thriving community of 200+ members.
- Planned events, fundraised, and fostered partnerships with stakeholders.
Intern
Reno Sparks Convention and Visitors Authority
01.2014 - 06.2014
- Wrote blogs, managed social media, and supported tourism initiatives.
- Played key role in marketing Reno/Tahoe as a destination.
Education
Bachelor of Arts - Broadcast Journalism
University of Nevada Reno
01.2014
Skills
- Digital marketing strategy (SEO)
- Social media management (Sprout, Hootsuite, Canva, Meta Business Suite)
- Brand promotion
- Artificial intelligence (Social media automation, data analysis, trend tracking)
- Customer relationship management (CRM)
- Staff management
- Project management (Asana, ActiveCollab)
- Soft skills: (Strategic thinking, adaptability and initiative, communication and presentation skills, collaborative team leader, creativity and innovation)
Languages
Spanish
Professional Working
English
Native or Bilingual
Timeline
Marketing Manager
Rail City Casino
01.2025 - 06.2025
Engagement and Programs Specialist
OWINN
01.2023 - 09.2024
Digital Marketing Specialist
Coit Cleaning & Restoration
06.2022 - 12.2022
Digital Content Specialist
The Abbi Agency
11.2021 - 06.2022
Social Media Specialist
Atlantis Casino Resort Spa
08.2020 - 11.2021
Content Marketing Coordinator
Atlantis Casino Resort Spa
08.2018 - 08.2020
Rotational Management Trainee
Atlantis
08.2017 - 08.2018
Executive Director
Hillel of Northern Nevada
08.2014 - 08.2017
Intern
Reno Sparks Convention and Visitors Authority
01.2014 - 06.2014
Bachelor of Arts - Broadcast Journalism
University of Nevada Reno
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