Graphic Design
Zachary Chiger
Digital Marketing Specialist
Flushing,NY
Summary
Successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Expertise includes email marketing, Google Ads, and social media marketing campaigns.
Overview
5
5
years of post-secondary education
7
7
years of professional experience
Work History
Digital Marketing Specialist
Razor Clicks
Hempstead, NY
04.2019 - Current
- Developed insights on marketing campaigns to assess performance against goals.
- Managed successful Google Ads campaigns for clients with yearly budgets of $150K - $200K resulting in 200% ROI.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Utilized A/B testing and multivariate analysis to improve email and PPC campaign performance.
- Oversaw preparation and scheduling of marketing copy, images, videos, emails and other collateral that resulted in increased site traffic and conversions.
Data Entry Associate
Reliable Health Systems
Brooklyn, NY
08.2017 - 03.2019
- Completed assigned data entry requests within required timeframes while maintaining high level of quality
- Trained co-workers and client staff on proper system use that resulted in more efficient workflow
Lead Generation Specialist
Branch Forward
Chicago, IL
07.2016 - 07.2017
- Built prospect lists of 10,000 potential new customers through research and identification of business opportunities
Human Resources Associate
SeniorCare EMS
The Bronx, NY
05.2015 - 07.2016
- Performed various administrative functions, including filing paperwork, delivering mail, sorting mail, and bookkeeping
- Gathered personnel records from employees from each department
Digital Marketing Associate
BPS Digital Media Solutions
New York, NY
02.2014 - 01.2015
- Created informative and entertaining posts for client's Twitter page to help drive traffic.
- Produced and submitted weekly reports outlining progress against KPI objectives.
- Created content strategies for digital media to drive engagement for social media channels
Education
Bachelor of Arts - Media Studies
01.2014 - 12.2018
Skills
Copywriting Expertise
Email Marketing
Google Ads and Analytics
Keyword Optimization
Marketing Analytics
Multitasking Abilities
SEM/SEO
Time Management
Interests
Video Editing
Timeline
Digital Marketing Specialist - Razor Clicks
04.2019 - Current
Data Entry Associate - Reliable Health Systems
08.2017 - 03.2019
Lead Generation Specialist - Branch Forward
07.2016 - 07.2017
Human Resources Associate - SeniorCare EMS
05.2015 - 07.2016
Digital Marketing Associate - BPS Digital Media Solutions
02.2014 - 01.2015
Queens College of The City University of New York - Bachelor of Arts, Media Studies
01.2014 - 12.2018