Professional Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline

Zachary Keefer

Rocky Mountain Auto Brokers
Colorado Springs,CO
1
Certification
15
years of professional experience

Experienced with automotive sales management, focusing on optimizing sales processes and team performance. Utilizes strategic planning and customer relationship management to drive business growth and customer loyalty. Track record of fostering collaborative environments and achieving sales targets through effective leadership and innovative sales strategies.

Work History

Sales Manager

9 Months
Lakeside Auto Brokers | 10.2025 - 07.2026
  • Fostered relationships with key clients, resulting in increased customer loyalty and repeat business.
  • Mentored junior sales staff, providing guidance on best practices and career development opportunities.
  • Utilized CRM systems to track sales performance, forecast trends, and manage customer interactions effectively.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.

Sales Manager/Finance

8 Months
Green Light Auto Sales | 01.2025 - 09.2025
  • Facilitated contract negotiations with vendors and suppliers to secure optimal pricing and terms for enhanced company profitability.
  • Surpassed previous monthly benchmarks to enhance overall business growth.
  • Oversaw the organization of vehicle lot and inventory for efficient online marketing. Coordinated photography efforts for vehicle listings to optimize online presence. Managed the online posting of vehicle images to attract potential buyers.
  • Developed strategic alliances with lenders, focusing on securing funding and building robust relationships.
  • Specialized in subprime financing strategies to enhance client access to credit solutions.
  • Facilitated transactions of back-end products to support overall business objectives.

Automotive Sales Manager

2 Years 4 Months
Rocky Mountain Auto Brokers | 04.2024 - Current
  • Coached team members daily to enhance unit volume, gross profit, and earnings potential.
  • Leveraged eLeads, CDK, DealerTrack, CUDL, AutoTrader, TrueCar, vAuto, KBB and other resources to drive new and used car sales.
  • Coached individual team members on a daily basis to maximize unit volume, gross profit and earnings potential.
  • Streamlined sales process with the integration of CRM tools, resulting in improved lead tracking and follow-up procedures.
  • Assisted upper management in developing annual budgets, setting achievable sales targets, and tracking progress toward financial goals.
  • Developed strong relationships with lending institutions to secure competitive financing options for customers.
  • Streamlined sales process through CRM integration, enhancing lead tracking and follow-up efficiency.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into the best remedy.

Automotive Finance Manager

9 Months
Lakeside Auto Brokers | 07.2023 - 04.2024
  • Established partnerships with banks, credit unions, and lending institutions to secure optimal financing options for customers.
  • Ensured compliance with federal regulations and company policies regarding automotive financing transactions.
  • Teamed with sales managers to create strategies that addressed financial obstacles during vehicle negotiations.
  • Guided customers with challenging credit histories in obtaining suitable loan options to enable vehicle purchases.
  • Optimized dealership revenue by identifying opportunities for additional product offerings such as extended warranties and insurance packages.

Sales Manager

1 Year 4 Months
Lakeside Auto Brokers | 03.2022 - 07.2023
  • Resolved customer relations issues, ensuring quick resolutions and enhancing client satisfaction.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Developed long-lasting client relationships through exceptional customer service and regular follow-ups.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
  • Addressed objections from potential clients by effectively responding to concerns and providing tailored solutions.

Sales Manager

7 Years 7 Months
Prayleas Auto Sales | 04.2014 - 11.2021
  • Owned and managed a business
  • Managed up to two employees, ensuring effective team collaboration
  • Task delegation to ensure proper business operation
  • Task delegation to ensure proper business operation
  • Proficient in Dealer Center CRM, CUDL CRM, Nextgear, AFC, Vauto, and Partners Capital Finance
  • Purchased inventory while analyzing profit and loss modules to inform business decisions

Sales Representative

1 Year 2 Months
Front Range Honda | 02.2013 - 04.2014
  • Customer experience consultation and understanding customers' needs and expectations
  • Demonstrated in-depth knowledge of inventory management processes and best practices.
  • Working closely with finance managers and others salesmen to ensure customer satisfaction

Sales Representative

1 Year 1 Month
Acura | 01.2012 - 02.2013
  • Sales representative work to ensure proper customer buying experience
  • Managed inventory levels to ensure accurate stock availability
  • Understanding of business models and procedures to ensure sales and success

Education

Diploma - Business Management, Computer Science

Woodland Park High School | Woodland Park | 05.2010
  • Highschool graduate.
  • Special Classes such as: Business Management and Computer Science

Skills

Sales strategy development
Sales operations
Sales training
Sales presentation techniques
Sales meetings
CRM platforms
Closing techniques
Product knowledge
Cold calling
Talent acquisition
Financial product management
Value-added services
Task management
Detail orientation
Dependability
Appointment management

Accomplishments

  • Employee of the month at Praylea's Auto Sales for 3 consecutive months
  • Top Salesman of the month at Front Range Honda for vehicle sales and accessories sold

Certification

Certified Notary Public, Colorado, Training and Exam to insure certification

Timeline

Sales Manager

Lakeside Auto Brokers
10.2025 - 07.2026Read More

Sales Manager/Finance

Green Light Auto Sales
01.2025 - 09.2025Read More

Automotive Sales Manager

Rocky Mountain Auto Brokers
04.2024 - CurrentRead More

Automotive Finance Manager

Lakeside Auto Brokers
07.2023 - 04.2024Read More

Sales Manager

Lakeside Auto Brokers
03.2022 - 07.2023Read More

Sales Manager

Prayleas Auto Sales
04.2014 - 11.2021Read More

Sales Representative

Front Range Honda
02.2013 - 04.2014Read More

Sales Representative

Acura
01.2012 - 02.2013Read More

Woodland Park High School

Diploma from Business Management, Computer Science
Read More
Zachary Keefer