Zachary Smith
Poway,United States
Summary
Results-driven E-commerce Manager specializing in data-driven marketing and operational strategy. Translates consumer insights into growth across multiple channels, with expertise in copywriting, product photography, and inventory management. Proven leadership in generating significant revenue through innovative marketing campaigns.
Overview
14
14
years of professional experience
7
7
years of post-secondary education
Work History
SMS Marketing
Mary's Tack & Feed
Del Mar, United States
05.2023 - Current
- Managed the Attentive Marketing SMS Platform, generating over $1,587,252 in revenue and $1,499,303 in profit over 3.16 years, which highlighted the effectiveness of our marketing strategies and resulted in a remarkable 1,704% return on investment (ROI).
- Integrated CRM activity with loyalty programs, SMS marketing, and site/mobile messaging, helping to enhance customer retention and engagement.
- Created and implemented comprehensive marketing plans for new product launches, successfully introducing our offerings to the market and increasing visibility.
- Collaborated with marketing teams to produce engaging content that effectively promoted the value of our loyalty program, enhancing customer understanding and encouraging participation.
- Designed tailored marketing strategies and campaigns specifically to increase product sales, which directly contributed to our overall revenue growth.
- Implemented tracking mechanisms to measure the success of various marketing campaigns, providing valuable insights for future improvements and optimizations.
E-Commerce Assistant
Mary's Tack & Feed
Del Mar, United States
12.2020 - Current
- Coordinate with buyers: product to list manually.
- Coordinate with buyers: bulk listings by categories.
- Write and edit basic copy
- Research online for images and accurate information to use to write basic copy respective to listings.
- Update images across channels
- Learn how to use Counterpoint Retail Software comfortably.
- Monitor and manage out of stock and missing eBay inventory under buyer’s direction
- Continue to cultivate ideas on how to promote eBay sales with use of eBay tools.
- Take photos of products
- Prioritize taking photos of consignment saddles as they arrive for urgent listing.
- Basic photo editing of product pictures (use of software)
- Assist with pulling orders from store inventory to be shipped to customers
- Assist with creating informational videos (product and info related) for marketing purposes.
- Assist ISD (Internet Sales Department) with gathering information needed to respond to eBay questions
Chief Instructor/Location Manager
United Studios of Self Defense
Poway, United States
06.2014 - 10.2021
- Delivered exceptional service by greeting and serving customers promptly, which enhanced overall customer satisfaction and loyalty.
- Managed closing duties, including restocking items and cleaning, ensuring a well-organized and welcoming environment for the next day's customers.
- Collaborated with team members on special projects and events, helping to create engaging experiences that attracted more clients and fostered community connection.
- Addressed the challenges of working with a highly diverse student population, leading to exceptional student achievement and a more inclusive learning environment.
- Created lesson plans and selected supporting materials designed to promote positive learning experiences, which helped students engage more effectively with the curriculum.
Sales Associate
Kohl's
Poway, United States
10.2012 - 01.2014
- Collaborated with team members on special projects and events, fostering cohesion and improving overall team effectiveness.
- Provided exceptional service by greeting and serving customers promptly, creating a positive shopping experience that encouraged customer loyalty.
Education
Bachelor of Science - Agricultural Business
Colorado State University
FORT COLLINS, CO, UNITED STATES 08.2025 - 06.2026
Bachelor Of Science - Business Administration
San Diego State University
SAN DIEGO, CALIFORNIAAssociate in Science for Transfer - Business Administration And Management
San Diego Miramar College
SAN DIEGO, CALIFORNIA 08.2012 - 08.2018
Skills
- SMS marketing
- SMS content strategy
- Campaign development
- Campaign creation
- Campaign optimization
- Performance testing
- Marketing promotion
- Marketing and advertising
- Marketing campaign tracking
- Subscriber management
- Audience segmentation
- Promotional campaigns
- Content creation
- Project management
- Data analysis
- Platform management
- Program development
Hobbies and Interests
- Traveling with my Wife and Daughter
- Supporting a band three of our friends play in
- Fan of Football, Baseball, Basketball, and Racing
- Going on Adventures with my dogs Duke and Dakota
- Playing Golf with Friends
Timeline
Bachelor of Science - Agricultural Business
Colorado State University
08.2025 - 06.2026
SMS Marketing
Mary's Tack & Feed
05.2023 - Current
E-Commerce Assistant
Mary's Tack & Feed
12.2020 - Current
Chief Instructor/Location Manager
United Studios of Self Defense
06.2014 - 10.2021
Sales Associate
Kohl's
10.2012 - 01.2014
Associate in Science for Transfer - Business Administration And Management
San Diego Miramar College
08.2012 - 08.2018
Bachelor Of Science - Business Administration
San Diego State University