Zachary Wheeler
Cherry Hill
Summary
Highly skilled Mass Communication Specialist with a proven track record of developing strategic communication plans, creating engaging content, and managing social media platforms. Experienced in media relations, crisis communication, and public relations. Possess strong writing and editing skills with a keen eye for detail. Proficient in multimedia production, including video editing and graphic design. Adept at building and maintaining relationships with key Department of Defense officials. Looking to leverage my expertise to drive effective communication strategies and maintain critical Public Affair presence on a national level.
Experienced with social media strategy development, content creation, and analytics. Utilizes innovative approaches to improve online engagement and brand visibility. Track record of leveraging data-driven insights to optimize campaigns and achieve business goals.
Overview
3
3
years of professional experience
Work History
Social Media Manager
Department of Defense
02.2024 - Current
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Developed comprehensive social media strategy to enhance online presence.
- Led team of social media specialists, fostering collaborative and creative work environment.
Multimedia Manager
Department of Defense
11.2021 - Current
- Serves as DoD's direct line of communication for strategic themes and messages, command information and news, sports, and entertainment to more than 4 million U.S
- Forces, civilians and families in 176 countries via TV, radio, web and mobile apps
- Manages the control room for the Pentagon Briefing Room, ensuring timely and high-quality messaging is livestreamed throughout the Pentagon and joint force
- Shoots and produces multimedia products for the defense secretary and senior DOD officials, as well as special projects, for release on public platforms, including social media and Defense.gov
- Social Media program manager, works to inform and educate the American people on DOD national security priorities, capabilities, and readiness, and connect them to their military
- Maintains the DOD presence on Twitter, Facebook, Instagram, LinkedIn, and You Tube, as well as those for DOD Outreach and Armed with Science
- Provides support for the SECDEF, DSD, and other DOD leadership accounts
- Also provide support to the entire DOD social media presence
- Manages multimedia projects from concept to completion, overseeing video production, graphic design, and animation
- Multi-media design and production
- Social media management
- In-depth understanding of digital cinematography and expertise in lighting, recording, and editing for professional footage
- Expert writing, speaking and creative skills
- MS Office: Word, Excel, Outlook, Powerpoint, OneNote
- Social media management tools: Hootsuite, Sprinlkr
- Adobe: Photoshop, Illustrator, Premiere, Frame.io, InDesign, Acrobat
Education
Masters In Corporate And Organizational Communicat - Communications
West Virginia University
Morgantown, WVBachelor of Arts - Political Science
University of Tennessee at Knoxville
Knoxville, TN12.2015
Skills
- Multi-media design and production
- Social media management
- Digital cinematography
- Lighting
- Recording
- Editing
- Writing
- Speaking
- Creative skills
- MS Office
- Hootsuite
- Sprinklr
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere
- Frameio
- Adobe InDesign
- Adobe Acrobat
Personal Information
Title: Mass Communication Specialist
Timeline
Social Media Manager
Department of Defense
02.2024 - Current
Multimedia Manager
Department of Defense
11.2021 - Current
Bachelor of Arts - Political Science
University of Tennessee at Knoxville
Masters In Corporate And Organizational Communicat - Communications
West Virginia University
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