Zachary S. Shapiro
Washington,DC
Summary
Dedicated communications professional with 7+ years of experience in the media field. Has helped shape and amplify the voices of foundations, nonprofits, startups, and larger companies – across a range of industries and with varying goals – through strategic development and execution of a media plan.
Overview
6
6
years of professional experience
Work History
Communications Associate
Signal Group
Washington, D.C.
01.2024 - Current
- Support three primary client accounts, all in the environmental space, in addition to writing proposals, and assisting on various client projects across a range of industries.
- Elevate the brand awareness of a solar company and its new CEO through strategic media outreach, and build relationships with local and national reporters, serving to increase coverage.
- Conduct a quarterly competitor analysis for a trade association; lead research efforts and contextualize results with key insights in a detailed memo.
- Co-lead a Tribal client account; develop a digital and earned media strategy to influence lawmakers on a key issue.
Communications Coordinator
Subject Matter
Washington D.C., D.C.
03.2022 - 09.2023
- Led media outreach that earned 30+ hits for a consumer-facing campaign; helped it develop into a foundation after reaching ~275K followers and 23MM impressions in 5 months.
- Amplified the brand of a climate-tech startup expanding into the U.S., honing its message and conducting targeted outreach; secured coverage, and placed op-eds, in top-tier outlets such as the Financial Times, Politico, and Axios.
- Served as strategic communications lead for various client projects; crafted and executed media engagement plans for everything from sporting events to health initiatives while communicating progress regularly with client.
Communications Intern
Signal Group
Washington, D.C.
08.2021 - 03.2022
- Assisted various client accounts, some of which I re-joined as a full-time employee two years later.
- Drafted social content for a veterans' nonprofit; shaped and placed an op-ed in the Wash Post for a supply-chain expert; built targeted press lists and took meeting notes for internal team.
Seasonal Communications Assistant, NHL
DC Capitals (2018-19) & Colo. Avalanche (2019-20)
Washington, D.C. And Denver CO
09.2018 - 10.2020
- Worked in the Washington Capitals PR department during the 2018-19 season; wrote articles for the team website and helped with content creation and interviews for media relations.
- Worked in the Colorado Avalanche PR department during the 2019-20 season; wrote player features and other content and served as a media contact.
Education
Master of Arts - Journalism
University of Maryland - College Park
College Park, MD05-2018
Bachelor of Science - Sports Management
The University of Tampa
Tampa, FL05-2015
Skills
- Writing & Editing
- Media Outreach
- Internal & Client Communication
- Research
- Event Planning & Execution
- PR Tools (Muckrack, Meltwater, Cision)
Timeline
Communications Associate
Signal Group
01.2024 - Current
Communications Coordinator
Subject Matter
03.2022 - 09.2023
Communications Intern
Signal Group
08.2021 - 03.2022
Seasonal Communications Assistant, NHL
DC Capitals (2018-19) & Colo. Avalanche (2019-20)
09.2018 - 10.2020
Master of Arts - Journalism
University of Maryland - College Park
Bachelor of Science - Sports Management
The University of Tampa
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