Job Search Status
Open to workDesired start date: Flexible
Work Type
Full TimePart TimeContract WorkConsultingLocation Preference
HybridRemoteOn-SiteOpen to relocation: No
Suzanne Olson
Marketing, Communications & Development
Sacramento,CA
Work Preference
Summary
I'm a dynamic marketing leader with over 20 years of experience driving strategic growth and brand visibility. I have proven expertise in executing multi-channel campaigns, optimizing ROI, and enhancing stakeholder engagement across various industries. My achievements include leading a 32-member sales and marketing team to surpass revenue targets and securing critical funding through strategic partnerships and grant writing. I'm ready to leverage my unique skills to propel innovative marketing strategies and drive significant results for your business.
Websites
Portfolio
FEATURED
Catholic Charities of CA Campaign - Lift Up California
Catholic Charities of CA Impact Report
Eskaton - New Program Promotion
My Interview with Inside Publications
Work History
DIRECTOR OF COMMUNICATIONS & DEVELOPMENT
Catholic Charities of California
Sacramento, CA
07.2023 - 05.2025
- Developed and executed annual and multi-year development plans, focused on revenue growth targets.
- Managed internal and external communications for diverse stakeholder engagement.
- Led grant writing and high-impact proposal development for NGOs, securing funding opportunities for critical programs.
- Established KPIs and monitored success metrics for communications and development initiatives.
- Mentored a team of professionals, fostering growth and collaboration.
- Collaborated with executive leadership and board members to align goals with CCC's mission and strategic objectives.
- Oversaw content creation for newsletters, press releases, and social media platforms.
- Coordinated media relations efforts to enhance public awareness and support.
- Led crisis communication strategies to address sensitive community issues.
- Fostered partnerships with local organizations to amplify charitable efforts.
- Organized events such as conferences, workshops, webinars and seminars to increase public awareness of brand messaging.
MANAGER, MARKETING & BUSINESS DEVELOPMENT
Epic Care
Antioch, CA
03.2022 - 07.2023
- Managed multi-channel campaigns, including digital (SEO, PPC, social media, email) and traditional marketing efforts.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
- Presented strategic recommendations to senior leadership for brand growth opportunities.
- Analyzed KPIs to measure and optimize campaign performance to assure ROI.
- Coordinated community outreach programs and special events to foster engagement.
- Cultivated relationships with key stakeholders to drive referrals and partnerships.
- Conducted market research and forged strategic partnerships to identify and capitalize on business opportunities.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Coached, mentored and trained team members in order to improve their job performance.
- Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
CHIEF MARKETING STRATEGIST (Contract)
Your Neighborhood Tech
Sacramento, CA
01.2021 - 03.2022
- Built and launched a new marketing division, delivering a unified strategy for brand positioning, lead generation, and client engagement.
- Engineered and executed end-to-end marketing plans, integrating digital marketing, content strategy, demand generation, and account-based marketing to drive sales and business development.
- Established brand guidelines and messaging frameworks, enhancing visibility and consistency across all channels.
- Collaborated with technical teams to align marketing efforts with revenue goals, optimizing the funnel, and strengthening client relationships.
- Leveraged market research and competitive analysis to identify opportunities and shape data-driven strategies.
- Managed varied marketing budgets to maximize ROI and support strategic growth objectives.
- Managed digital marketing campaigns across various platforms and channels.
- Created compelling content for promotional materials and social media platforms.
- Collaborated with teams on creative projects, such as video production, website design, and copywriting.
- Coordinated with vendors for printing services or other outside resources needed for marketing initiatives.
- Monitored key performance indicators such as website traffic, lead generation rates and conversion rates to measure success of campaigns.
- Implemented A and B testing methods to optimize ad campaigns for maximum results.
- Evaluated customer feedback through surveys or focus groups in order to improve product offerings.
EXECUTIVE DIRECTOR
Keaton's Child Cancer Alliance
Roseville, CA
03.2020 - 01.2021
- Spearheaded organizational strategy, operations, and growth for a nonprofit supporting children with cancer, and their families.
- Directed fundraising efforts, including donor relations, grants, corporate sponsorships, and major campaigns, secured critical program funding.
- Oversaw internal and external communications to elevate awareness of childhood cancer and the organization's impact.
- Oversaw program development to ensure alignment with organizational goals.
- Established partnerships with key stakeholders, including donors, board members, healthcare professionals, and affected families.
- Led major events, such as fundraising galas and awareness campaigns, enhancing visibility and engagement.
- Directed budget planning and financial management, ensuring optimal resource allocation for mission-driven programs.
- Recruited, trained, mentored, evaluated, coached, and managed staff members to ensure success in achieving their goals.
- Advocated for children and families, representing the organization in community, media, and policy forums.
- Maintained positive relationships with media outlets to increase visibility of organizational activities.
- Maintained accountability for operational and fiscal integrity, effectively managing designated budget.
- Implemented procedures to create competitive advantage in market.
EXECUTIVE DIRECTOR OF SALES & MARKETING
Eskaton Senior Living
Carmichael, CA
01.2008 - 12.2019
- Directed sales and marketing strategy for Eskaton, a premier senior living and healthcare provider, driving occupancy, revenue growth, and brand recognition.
- Developed comprehensive marketing plans, leveraging consumer insights to optimize engagement and meet targets.
- Managed multi-channel campaigns, including digital, social media, SEO, email, and traditional media, to generate leads and enhance brand positioning.
- Built and cultivated key stakeholder relationships, including board members, donors, sponsors, partners, and community leaders, to foster trust, drive referrals, and strengthen community partnerships.
- Recruited, trained, mentored, evaluated, coached, and managed a 32-member sales and marketing team to ensure success in achieving our goals.
- Stayed up-to-date on best practices and cutting-edge ideas to improve organizational effectiveness and maintained a competitive advantage in the market.
- Collaborated as part of the executive team to align initiatives with organizational objectives, ensuring a cohesive brand narrative.
- Utilized data-driven analysis to refine strategies, improve conversion rates, and boost retention.
- Oversaw brand management, ensuring alignment across corporate and location-specific sub-brands.
- Optimized a $5M budget to maximize ROI for marketing and sales efforts.
- Maintained positive relationships with media outlets to increase visibility of organizational activities across both local and beat-specific outlets.
Education
BACHELOR'S DEGREE - Sociology
St. Mary's College of California
Moraga, CA05.2003
HIGH SCHOOL DIPLOMA - General Studies
C.K. McClatchy Senior High School
Sacramento, CA06.1999
Skills
- Brand Management
- Writing & Editing
- Data Analysis
- Content Marketing
- Strategic Planning
- B2B & B2C Marketing
- Budget Development
- Project Management
- Artificial Intelligence
- Business Development
- Leadership
- Internal Communications
- External Communications
- CRM Development & Management
- Marketing Strategy
- Demand Generation
- Marketing Analytics
- Product Marketing
- Multimedia storytelling
- Research
- Grant writing
- KPI monitoring
- Data analysis
- Press releases
- Media relations
- Crisis Communication & Management
- Speech writing
- Performance management
- Excellent communication
- Strategic planning
- Business development
- Vendor management
- Contract negotiation
- Client relationship management
- Stakeholder relations
- Crisis management
- Business intelligence tools