GSuite(Gmail, Sheets, Meet, Etc)
Zachary Scott
Marketing Event Specialist
Georgetown,TX
Summary
Self-directed event coordinator with over 7 years of experience creating strategic alliances with organizational leaders to align with and support key business initiatives for on-time, under-budget event completion. Organized and ambitious planner with expertise in managing costs and budgets while establishing partnerships with vendors for optimal savings. Customer-oriented time manager and decisive leader. Partnering with Sales and Account Management to ensure leads are valuable and customer feed back is acted on quickly.
Overview
4
4
years of post-secondary education
15
15
years of professional experience
Work History
Marketing Events Specialist
Intertek Alchemy
Austin, Texas
09.2021 - Current
- Manage all aspects of Intertek Alchemy’s trade show events & webinar calendar.
- Coordinate 30+ Annual events across North America, Canada, Mexico, & Europe.
- Directly responsible for all logistics including, budgeting, registration, shipping, booth assembly, sponsorships, employee management, and lead generation.
- On-site event manager directly overseeing 10+ events to ensure that each event achieves lead goals.
- Evaluate new and current events to maximize ROI.
- Coordinating webinar calendar, organizing presenters, hosting & moderation webinar and running webinar logistics, to achieve thought leadership and lead generation.
- Working with current and new associations to evaluate our partnership and gain maximum thought leadership visibility with our target client demographics.
Area Sales Manager
Illini Hi-Reach Inc
02.2018 - 05.2021
- Sales generation & client relations in the fast moving always changing construction industry.
- Grew $100K in “static” business into a sales territory generating over $1 million annually.
- Routinely exceeded monthly and quarterly sales goals, including during the COVID-19 outbreak.
- Daily territory visits to current and potential customers as well as construction work sites to gain new business.
- Additionally, I inspected customer work sites in order to specify the best piece of construction equipment.
- Running training classes for heavy construction equipment specifically MEWPS (Mobile Elevated Work Platforms) & Telehandler (Reach Fork Trucks) for up to 25 people.
- Assisted with company website redesign, and wrote copy for brochures, mailers & other marketing materials.
Marketing Coordinator
Surface Shields Inc
07.2016 - 02.2018
- Responsible for getting the Surface Shields line of products specified with architects and engineers, resulting in our product suite in company specifications of 25+ architectural firms, including Walmart's internal architectural plans.
- Planning and execution of trade shows for Surface Shields, including department coordination, booth design & assembly, gathering and qualifying leads, managing teams of up to 10 people, and attending client dinners.
- Confirmed growth of qualified B2B trade show leads from 600 to 1400 annually.
- Responsible for qualifying leads that are received through the Surface Shields website including, first contact, assigning local distribution, and following up to confirm purchase was made.
- Miscellaneous marketing related tasks including, writing copy for our website, marketing materials and blogs, securing job site photography opportunities, assisting with photography & video production, maintaining and updating our Salesforce database.
Source Relationship Specialist
CMD Group
03.2011 - 11.2015
- Built relationships with national private construction accounts i.e. Target, Walmart, DineEquity.
- Responsible for tracking any and all updates for construction projects as they moved from planning stages through project bidding and construction.
- Researching new construction leads, using Google alerts and other web analytic programs to target companies and find sources of information.
- Converting non cooperative sources, traditionally firms who have never worked with a construction data company, or with firms who have had a negative experience with one in the past.
Education
Bachelor of Science - Marketing, International Business
The Pennsylvania State University, Smeal College of Business University Park
State College, PA 08.2006 - 05.2010
Skills
Campaign Management
Event Evaluation
Software
Microsoft Suite(Word, PowerPoint, Excel, Teams, Etc)
CRM Systems(Salesforce/Pardot, Sage, Hubspot, Oracle Netsuite)
Webinar Platforms (GoToWebinar)
Project Management Systems (Wrike)
Timeline
Marketing Events Specialist
Intertek Alchemy
09.2021 - Current
Area Sales Manager
Illini Hi-Reach Inc
02.2018 - 05.2021
Marketing Coordinator
Surface Shields Inc
07.2016 - 02.2018
Source Relationship Specialist
CMD Group
03.2011 - 11.2015
Bachelor of Science - Marketing, International Business
The Pennsylvania State University, Smeal College of Business University Park
08.2006 - 05.2010