- Exploring famous landmarks, historical sites, and cultural attractions in a new destination
- Cooking
- Video Gaming
Zachery Mooney
Washoe Valley,United States
Summary
Dynamic marketing professional with expertise in social media management and promotional campaign development. Proven ability to enhance audience engagement and overseeing large-scale productions, contributing to enhanced public engagement and effective communication strategies.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing & Promotions Manager
KTVN 2 News Nevada
Reno, NV
06.2020 - Current
- Managed promotional campaigns across multiple platforms, including broadcast, digital, social and outdoor, increasing audience engagement for KTVN.
- Developed in-house production capabilities for KTVN Promotions department to increase promotional content including broadcast promotions, social media posts and outdoor advertising.
- Coordinated with local video production companies and photographers vendors for large-scale productions
- Developed compelling content for various media platforms including social media posts, press releases, broadcast video promotions, magazine print, outdoor advertising, and sports venues that showcased company expertise
- Wrote/Produced/Shot/Edited content for broadcast and social media in both horizontal and vertical format.
- Analyzed market trends and consumer behavior to inform strategic decision-making using various analytics tools including Google Analytics, YouTube Studio and Meta Business Suite.
- Implemented and oversaw content monetization on YouTube and Facebook channels for KTVN and WRCB (KTVN sister station.)
- Played integral part of development team for KTVN lifestyle show '2 Plus You Nevada including the design of the graphic look and motion graphics package.
- Developed and oversaw content for new social media channels including TikTok & Nextdoor while increasing following and engagement on current social media channels.
Media Production Specialist
Washoe County Sheriff's Office
Reno, NV
11.2019 - 06.2020
- Produced high-quality video content for the Washoe County Sheriff's Office including community outreach programs, training events and promotion ceremonies, to enhance public engagement and awareness.
- Captured professional portraits of new deputies and candid images during training and community outreach events.
- Leveraged social media channels effectively to promote produced content, driving traffic and increasing overall reach.
- Designed both motion and static graphic assets for various social media projects.
- Collaborated with law enforcement personnel to create training materials, ensuring accurate representation of procedures.
- Developed and implemented a system for live YouTube broadcast of Regional Police Academy graduations
Executive Producer
KTVN 2 News
Reno, NV
03.2017 - 11.2019
- Coordinated daily newscasts for 'KTVN 2 News' managing staff of broadcast and website producers, news reporters, photographers and editors.
- Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
- Assisted in managing staff schedules, coordinating resources to optimize workflow and meet tight deadlines.
- Researched current events, trending, national and international stories for accurate reporting and new information throughout the day.
- Monitored breaking news updates, through a variety of sources, including public safety scanner traffic, incoming emails, phone calls and social media.
News Video Journalist
KTVN Channel 2
Reno, NV
04.2016 - 03.2017
- Produced engaging video and edited into news packages for 'KTVN 2 News.'
- Reported live covering a variety of stories including breaking news and community and political events.
- Edited raw footage into polished packages using industry-standard software.
- Conducted in-depth interviews with community members, experts, and officials.
- Collaborated with reporters and producers to develop story ideas and angles.
- Utilized social media platforms to promote video content, increasing viewership and online presence.
Broadcast News Photographer
KTVN Channel 2
Reno, NV
07.2015 - 04.2016
- Captured high-quality images for breaking news and feature stories.
- Operated professional camera equipment to ensure optimal image quality.
- Assisted in planning and executing live coverage of major events and breaking news. Selected and set up appropriate props, backdrops, and lighting.
- Operated and troubleshooted microwave (ENG) and bonded cellular (LiveU) equipment
- Edited news packages in the station or mobile locations under tight deadlines ensuring accuracy and timeliness.
- Took still photographs during video shoots for timely website and social media publication.
Nightside Assignment Manager/News Producer
KTVN Channel 2
Reno, NV
08.2014 - 07.2015
- Coordinated with nightside reporters and photographers to determine story priorities and resource allocation, with multiple breaking and developing news stories.
- Coordinated daily broadcast '2 News at 11' writing and allotting time for news segments.
- Monitored live broadcast communicating with production crew and anchors to ensure smooth transitions and keep segments on time.
- Researched current events, trending, national and international stories for accurate reporting and new information each morning.
- Monitored breaking news updates, through a variety of sources, including public safety scanner traffic, incoming emails, phone calls and social media.
Morning News Producer
KTVN Channel 2
Reno, NV
08.2013 - 08.2014
- Coordinated daily broadcast '2 News this Morning' writing and allotting time for news segments.
- Monitored live broadcast communicating with production crew and anchors to ensure smooth transitions and keep segments on time.
- Researched current events, trending, national and international stories for accurate reporting and new information each morning.
- Improved newscast quality and communication between team members, through post-show meetings and feedback sessions.
- Monitored breaking news updates, through a variety of sources, including public safety scanner traffic, incoming emails, phone calls and social media.
Assistant News Producer
KTVN Channel 2
Reno, NV
12.2012 - 08.2013
- Produced and edited money, health and entertainment segments for daily news broadcasts, ensuring timely delivery of accurate content.
- Monitored breaking news updates, through a variety of sources, including public safety scanner traffic, incoming emails, phone calls and social media.
- Conducted morning beat checks and gathered critical information from public information officers to support timely news reporting.
- Prepared written and digital content for website and social media platforms, prioritizing accuracy and speed during breaking news.
- Participated in editorial meetings, pitching story ideas while considering timeliness, community impact and local ties to national headlines.
Production Assistant
KTVN Channel 2
Reno, NV
07.2012 - 12.2012
- Operated camera during live news broadcast.
- Stayed alert, active, and ready to respond to any request at any time using variety of available resources.
- Clipped and labeled raw video of syndicated programming for insertion into automated play-out system.
- Collaborated with production team to facilitate smooth operations, avoiding disruptions and delays.
Education
Journalism
University of Nevada, Reno
RenoHigh School Diploma -
Damonte Ranch High School
Reno, NV06-2010
Skills
- Social media management
- Video production
- Graphic design
- Campaign development
- Attention to detail
- Growth tracking
- Teamwork and collaboration
- Data gathering
- Visual communication
- Crisis management
Certification
- FAA Part 107 - Drone Pilot License
Interests
Timeline
Marketing & Promotions Manager
KTVN 2 News Nevada
06.2020 - Current
Media Production Specialist
Washoe County Sheriff's Office
11.2019 - 06.2020
Executive Producer
KTVN 2 News
03.2017 - 11.2019
News Video Journalist
KTVN Channel 2
04.2016 - 03.2017
Broadcast News Photographer
KTVN Channel 2
07.2015 - 04.2016
Nightside Assignment Manager/News Producer
KTVN Channel 2
08.2014 - 07.2015
Morning News Producer
KTVN Channel 2
08.2013 - 08.2014
Assistant News Producer
KTVN Channel 2
12.2012 - 08.2013
Production Assistant
KTVN Channel 2
07.2012 - 12.2012
Journalism
University of Nevada, Reno
High School Diploma -
Damonte Ranch High School
Awards
- Regional Emmy Award for best local news broadcast in a small market
- Regional Edward R. Murrow Award