Zack Grey

• Led content creation, package design, branding, social media management, copywriting, and product page creation.
• Created company brand messaging, collateral materials & promotional strategies.
• Devised content strategy to effectively engage target audiences.

• Pitched and authored engaging and fact-checked articles, ensuring alignment with AP style guidelines
• Edited stories for accuracy and clarity.
• Implemented effective linking strategies, enhancing content quality and user experience
• Used SEO best practices to increase site traffic

• Spearheaded content creation, copywriting, email marketing, social media management, paid media management, and analytics tracking
• Utilized graphic design skills to create visually compelling content, resulting in increased brand visibility
• Used lead sourcing and tracking to acquire new clients and maintain current clients.
• Developed strategic communication and marketing plans.
• Evaluated and contributed to creative team ideas and translated into actionable project plans.
• Formulated and monitored budgets to manage expenses and control costs.

• Created compelling copy and engaging content for all social media platforms
• Managed social platforms, created weekly newsletters and press releases
• Creation and monitoring of all company paid media
• Maintained content marketing calendar to schedule creation and delivery deadlines.
• Utilized analytics and site metrics to determine areas of improvement.

• Conducted comprehensive research and produced sales writing
• Sourced and edited images, contributing to visually appealing content.

• Instructed creative writing at a college level
• Advised students and provided guidance on academic progress.
• Developed and implemented course materials, lecture notes and assignments.
• Created and administered interactive activities for students.

• Creative Writing & Content Creation @zackgreywrites on Instagram, TikTok, Facebook, Threads, & Pinterest
• Published author of four books, one through Andrews Mcmeel
• Grew social accounts to 400,000 followers across multiple platforms, maintaining active engagement
• Created social content engaged, followed, and reposted by numerous well-known public figures such as the Kardashians

Proficiency in all forms of content, including photography, art, photoshop, illustrator, web design, and indesign.

• Certified in Adobe Photoshop with highest testing scores on campus
• Certified in Adobe Indesign with highest testing scores on campus