Zakiya Johnson, MBA
Chicago,IL
Summary
Dynamic marketing administrator with strong skills in strategic planning, rapport building, and creative direction. Successfully managed marketing campaigns and coordinated community outreach events, leading to a 20% increase in lead conversion.
Overview
2
2
years of professional experience
Work History
Sales and Marketing Administrator
POW! Gym
Chicago, IL
12.2024 - Current
- Managed daily operations of marketing campaigns to enhance brand visibility.
- Assisted in developing promotional materials, including flyers and social media content.
- Coordinated event logistics for community outreach initiatives, ensuring successful execution.
- Conducted market research to identify trends and customer preferences for strategic planning.
- Executed effective lead outreach strategies to increase conversion by 20% over two months.
- Instrumental in resolving customer service complaints by creating mutually satisfactory solutions.
- ● Implemented sales meetings and product revenue breakdowns to aid employees in interpreting monthly sales goals
- ● Incorporated guerrilla marketing strategies to increase inventory turnover and sales of time sensitive offers
Production Assistant
Essence Festival of Culture
New Orleans, LA
06.2024 - 07.2025
- Coordinated logistics for event setup and breakdown, ensuring timely execution of schedules.
- Assisted in managing production workload while optimizing workflow for senior management.
- Oversaw certification of vendors for the upcoming year.
Education
Master of Science - Business Administration And Marketing
Eastern Illinois University
Charleston, Illinois, IL05-2024
Skills
- Marketing analytics
- Sales funnel management
- Product promotion
- Competitive analysis
- Team leadership
- Rapport and relationship building
- Strategic planning
- Creative direction
- Staff development
- Competitor analysis
- Database maintenance
- Brand messaging
Timeline
Sales and Marketing Administrator
POW! Gym
12.2024 - Current
Production Assistant
Essence Festival of Culture
06.2024 - 07.2025
Master of Science - Business Administration And Marketing
Eastern Illinois University
Leadership and Service
● Communicate & collaborate with administration to highlight social issues among student-athletes.
● Strategize with others to effectively implement inclusive & progressive environments.
● Collaborate with athletes & university administration to raise funds