Zaria Asterilla
Washington
Summary
Dedicated and creative professional with extensive experience in social media management, content creation, and marketing. Collaborated with various athletic programs at Old Dominion University, including Women's and Men's Basketball, Football, and Athletics. Developed engaging campaigns, managed media content, and contributed to recruitment efforts. Proficient in photography, graphic design, and creating consistent branding strategies. Gained valuable experience in promotional marketing through role at the ODU Student Recreation Center. Thrives in dynamic environments and passionate about delivering impactful results. I am currently building my career in Sports Media Design and Operations, aiming to utilize creative strategies and innovative content to boost brand visibility, enhance audience engagement, and contribute to the success of sports organizations. I aspire to merge my passion for design with a strong grasp of sports operations to develop impactful media experiences that connect with fans and amplify the reach of sports brands across various platforms.
Overview
1
1
year of professional experience
Work History
Creative and Social Media Intern
ODU WBB/MBB
08.2024 - Current
- Managed and curated social media accounts for Women's and Men's Basketball teams, maintaining an active and engaging online presence
- Captured and delivered timely in-game and practice photos for social media updates
- Built presets for photo editing to maintain consistent branding and quality
- Monitored and analyzed social media metrics to optimize content strategies and expand audience reach
- Fostered online community engagement through strategic interactions and timely responses to fan inquiries
- Worked effectively in fast-paced environments.
- Oversaw media coverage during the off-season for camps, promotional events, and recruiting, ensuring consistent and engaging content.
Recruiting and Creative Intern
ODU Football
08.2023 - Current
- Captured in-game and practice photos with quick and timely delivery for social media updates
- Built and maintained photo presets to ensure consistency in visual content across platforms
- Supported game-day operations, coordinating with staff to provide a seamless experience for recruits and their families
- Assisted with official and unofficial visits, ensuring all logistical needs were met and creating a welcoming atmosphere for prospects
- Created and distributed media content highlighting recruitment events and visits, aligning with team branding
- Contributed to the development of dynamic creative campaigns, enhancing fan engagement and supporting recruitment goals
- Collaborated closely with the athletics team to ensure visual and messaging consistency with the football program's objectives
Creative Intern
ODU Athletics
05.2024 - 12.2024
- Supported the production of diverse multimedia content for athletic programs, emphasizing photography
- Coordinated with coaches and athletes to capture compelling moments during practices, games, and special events
- Designed visually appealing graphics for social media platforms, increasing follower engagement and program visibility
- Assisted in organizing and archiving media assets for streamlined access and future use
- Increased visibility of athletic programs through social media updates showcasing achievements of teams or individual athletes.
Marketing Assistant
Old Dominion University Student Recreation Center
08.2023 - 08.2024
- Created and managed engaging social media campaigns, leading to increased visibility and participation in recreation programs and events
- Designed eye-catching promotional materials, including flyers and graphics, tailored to the student audience
- Developed innovative marketing strategies that boosted awareness and attendance for recreation programs and special events
- Coordinated outreach efforts, fostering partnerships with campus organizations to promote events effectively
- Analyzed engagement metrics to refine marketing approaches and improve campaign outcomes
- Honored as Student Worker of the Month for demonstrating exemplary work ethic and commitment.
- Executed the photography and editing of event photos to maintain professional standards.
Education
Some College (No Degree) - Business Administration
Northern Virginia Community College
Annandale, VABachelor of Science - Sports Management
Old Dominion University
Norfolk, VA05-2025
Skills
- Creative Thinking
- Social Media Strategy
- Content Creation (Photography, Graphic Design)
- Team Collaboration
- Leadership and Training
- Organization and Time Management
- Strong Communication Skills
- Trend analysis
- Data analytics
- Visual storytelling
- Community engagement
- Microsoft office
Timeline
Creative and Social Media Intern
ODU WBB/MBB
08.2024 - Current
Creative Intern
ODU Athletics
05.2024 - 12.2024
Recruiting and Creative Intern
ODU Football
08.2023 - Current
Marketing Assistant
Old Dominion University Student Recreation Center
08.2023 - 08.2024
Some College (No Degree) - Business Administration
Northern Virginia Community College
Bachelor of Science - Sports Management
Old Dominion University
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