Zariah Pickett-Washington
Manassas,VA
Summary
Committed to inspiring personal drive and self-confidence through motivational training and skills development. Employs example-based instruction style to build trust as a hands-on leader and guarantee the safety of activities. Believes in open, constructive communication between staff and team to set clear goals and build a vision of excellence. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Hardworking and passionate job seeker with strong organizational skills eager to secure an entry-level position while being ready to help the team achieve company goals. Reliable employee offering excellent communication and good judgment.
Marketing professional prepared for impactful roles in driving brand awareness and engagement. Skilled in campaign development, social media strategy, and content creation. Strong focus on team collaboration and achieving results, adaptable to changing needs. Known for creativity, analytical thinking, and effective communication skills.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Comfort One Shoes
08.2023 - Current
- Coordinated marketing campaigns across digital platforms to enhance brand visibility.
- Developed and maintained content calendars for social media and email marketing initiatives.
- Analyzed campaign performance metrics to identify trends and improve future strategies.
- Collaborated with cross-functional teams to ensure alignment of marketing objectives and deliverables.
- Assisted in the creation of promotional materials, ensuring brand consistency and quality standards.
- Managed vendor relationships to optimize resource allocation and project timelines.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Planned and executed internal and external marketing events.
- Tracked and reported on marketing campaign responses.
- Boosted sales by designing and executing creative email marketing campaigns.
Marketing And Promotions Intern
YMCA Soccer/Basketball
09.2022 - 05.2023
- Communicated with parents about kids activities and reported concerns and suggestions to supervisor.
- Led groups of children safely through variety of activities.
- Collaborated with other people to design fun and enriching learning activities for kids.
- Worked with children of varying age, interest, skill, and developmental levels.
- Encouraged team performance to increase camaraderie, trust and rapport.
- Monitored participation in recreational activities to provide assistance to participants.
- Prepared reports for management regarding status and progress of recreational activities.
- Managed over 50 kids, while improving organization for the program.
- Self-motivated, with a strong sense of personal responsibility.
Game Day Operations
Hampton Women's Soccer
08.2021 - 05.2023
- Made sure the bus was on schedule.
- Handled food (before and after).
- Planned a budget for every trip.
- Figured out how much was needed for gear.
Public Relations Student
Sports Public Relations & Promotions Class
01.2022 - 05.2022
- Interview a Hampton Softball player.
- Write a story on them.
- Make a flyer.
- Promote them on social media.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Maintained energy and enthusiasm in fast-paced environment.
Cashier/Stock Associate
Ross Dress For Less
08.2020 - 05.2021
- Operated cash register for cash, check and credit card transactions with excellent accuracy levels.
- Worked flexible schedule and extra shifts to meet business needs.
- Helped customers complete purchases, locate items and join reward programs.
- Restocked and organized merchandise in front lanes.
- Answered questions about store policies and addressed customer concerns.
- Worked closely with shift manager to solve problems and handle customer concerns.
- Replenished sales floor merchandise and organized shelves, racks and bins for optimal appearance.
Youth Soccer Coach
Virginia Soccer Association
03.2018 - 08.2019
- Promoted love of game by assisting players with understanding positioning, play techniques and teamwork strategies.
- Directed ambitious practice sessions to boost athletic abilities and teamwork.
- Boosted performance of individual athletes by devising strategic personal training programs.
- Readied athletes for tough games by implementing coordinated regimens of practices and physical conditioning.
- Improved player behavior through modeling and disciplinary interventions.
- Promoted stretching, mobility work and proper form to help athletes safely build strength.
- Motivated athletes to become stronger, more agile and more effective through training habits and proper nutrition.
- Prepared athletes for special competitions and tournaments.
Education
Master of Science - Marketing
College of William And Mary
Williamsburg, Virginia, VA12-2025
Bachelor of Arts - Sports Management, Marketing
Hampton University
Hampton, VA05.2023
High School Diploma - undefined
Battlefield High School
Haymarket, VA06.2019
Skills
- Project & Event Management
- Written & Verbal Communication
- Strategic Decision-Making & Critical Thinking
- Creativity, Adaptability & Flexibility
- Digital Marketing & Media Relations
- Team Collaboration & Leadership
- Attention to Detail & Organization
- Analytical & Problem-Solving Skills
Certification
- Google My Business, 2022-11-01
- Google Ads Display Certification, 2022-11-01
- Google Analytics Individual Qualification, 2022-11-01
- Amazon Advertising Foundations, 2022-11-01
Timeline
Marketing Coordinator
Comfort One Shoes
08.2023 - Current
Marketing And Promotions Intern
YMCA Soccer/Basketball
09.2022 - 05.2023
Public Relations Student
Sports Public Relations & Promotions Class
01.2022 - 05.2022
Game Day Operations
Hampton Women's Soccer
08.2021 - 05.2023
Cashier/Stock Associate
Ross Dress For Less
08.2020 - 05.2021
Youth Soccer Coach
Virginia Soccer Association
03.2018 - 08.2019
Bachelor of Arts - Sports Management, Marketing
Hampton University
High School Diploma - undefined
Battlefield High School
Master of Science - Marketing
College of William And Mary