Matthew Wallace
Whitmore Lake
Summary
Enrollment and marketing leader with over 14 years of experience guiding recruitment, admissions, marketing, and yield strategy across complex graduate and professional programs. Currently directing school-wide enrollment strategy for the Brown University School of Public Health, with a track record of scaling applications, improving yield, stewarding six-figure recruitment investments, and building strong, motivated teams. Known for a data-informed, equity-centered approach, and for being a thoughtful, highly reliable leader who blends digital strategy, systems thinking, and authentic human connection to deliver sustainable success.
Overview
16
16
years of professional experience
Work History
Director of Admissions, Marketing, & Engagement |
Brown University
Providence
03.2025 - Current
- Lead school-wide enrollment strategy across 12 degree pathways (master’s, doctoral, accelerated, online, and dual-degree programs), overseeing 2,428 applications and 697 offers of admission in 2025.
- Increased total application volume by 21% from 2023–2025 while scaling admissions offers by 35%, sustaining growth during a nationally volatile public health admissions cycle.
- Designed and executed a comprehensive yield strategy integrating admitted-student communications, gifts, faculty engagement, events, and digital platforms.
- Directed digital marketing across Google Search, LinkedIn, and Meta, reducing cost per lead from $20 to $11 year over year while increasing MPH leads by 66% (2,186 leads).
- Oversaw a $130K recruitment budget and a $600K admissions and recruitment MOU, ensuring fiscally responsible investment across paid media, vendors, events, and strategic partnerships.
- Supervised, hired, and onboarded three admissions professionals, scaling operational capacity through structured coaching, role expansion, and performance management.
- Managed a team of 12 paid Student Ambassadors supporting recruitment, yield events, peer outreach, and student engagement initiatives.
- Managed over 55 recruitment and yield events annually, including information sessions, interview days, and admitted-student programming across virtual and in-person formats.
- Served as primary administrator for SOPHAS and Slate, configuring applications, automated communications, dashboards, and reporting to enable data-driven enrollment decisions.
- Built high-yield academic pipelines and equity-focused initiatives like Health Equity Scholars Program and NextGen Program.
Assistant Director of Recruitment & Marketing |
Brown University
Providence
11.2019 - 03.2025
- Led day-to-day admissions and recruitment operations across all School of Public Health programs, supporting strategic planning, outreach coordination, and application processing.
- Managed SOPHAS applications, application fee waiver processes, and applicant communications to ensure accuracy, timeliness, and policy compliance.
- Coordinated digital outreach and marketing campaigns while maintaining admissions web content, calendars, and shared inboxes to improve applicant experience.
- Supervised and supported Student and Alumni Ambassador programs, expanding outreach capacity and peer-to-peer recruitment efforts.
- Implemented workflow and technology improvements that streamlined admissions processes and strengthened customer service standards.
Enrollment Advisor
University of Miami
Coral Gables
01.2018 - 01.2019
- Coordinated recruitment and admissions operations for the University of Miami’s Office of Professional Advancement, supporting continuing and international education programs.
- Led recruitment initiatives, trained new staff, and supported project-based enrollment workflows.
- Contributed to institutional enrollment strategy as a member of the University of Miami Strategic Planning Committee, consistently exceeding program enrollment goals.
Director of Admissions
Mediatech Institute
Oceanside
01.2012 - 01.2015
- Recruited students for audio and film programs while managing and coaching a team of three admissions advisors.
- Oversaw program promotion, advertising, vendor partnerships, and major student events, including orientations and graduations.
Admissions Representative
Kaplan College
Chula Vista
01.2010 - 01.2012
- Recruited students across Medical Assistant, Criminal Justice, and online programs, consistently driving enrollment growth and exceeding outreach targets in a high-volume admissions environment.
- Promoted to team lead within three months in recognition of strong performance, leadership potential, and ability to support student engagement and operations.
Education
MBA - Business Administration
Boston University
Boston, MA01-2026
Bachelor of Arts - Communication
San Diego State University
San Diego, CA01.2009
Skills
- Slate (CRM, automation, dashboards)
- SOPHAS, WebAdMIT
- Salesforce, Banner
- Drupal (admissions & program websites)
- Microsoft Excel (advanced), PowerPoint, Word
- Enrollment & Yield Strategy
- Funnel Analysis & Forecasting
- Data Analytics & Executive Reporting
- Digital Marketing & Lead Generation
- Budget Management & Vendor Oversight
- Project & Event Management
- Process Improvement & Change Management
- Executive & Stakeholder Communication
- Public Speaking & Presentations
- Applicant Experience & Service Design
Awards
- Dean's Staff Excellence Award Nomination | Brown University, 2025
- Aims Aardvark Award (Leadership) | Aims Community College, 2018
- Aims Ripple Award (Outstanding Achievement) | Aims Community College, 2016
Professional Development
- Teibel Education Consulting Leadership Program, Teibel Education Consulting, 2023
- A Practical Guide to Tackling Misinformation, Brown University, 2024
- CSA Campus Security Authority Training, Brown University, 2024
Timeline
Director of Admissions, Marketing, & Engagement |
Brown University
03.2025 - Current
Assistant Director of Recruitment & Marketing |
Brown University
11.2019 - 03.2025
Enrollment Advisor
University of Miami
01.2018 - 01.2019
Director of Admissions
Mediatech Institute
01.2012 - 01.2015
Admissions Representative
Kaplan College
01.2010 - 01.2012
MBA - Business Administration
Boston University
Bachelor of Arts - Communication
San Diego State University