Zayne Purdy
North Liberty,IA
Summary
Highly-motivated Brand Marketing Manager with a proven track record at Tin Roost, excelling in brand strategy and social media management. Skilled in performance tracking and creative direction, I drive customer engagement, elevate brand visibility, and achieve impactful marketing results.
Overview
7
7
years of professional experience
Goals
- Become a marketing genius
- Continue growing personally and professionally
- Contribute to inclusive, high-performing teams
Work History
Brand Marketing Manager
Tin Roost
North Liberty, United States
09.2025 - Current
- Define brand positioning, tone, values, and messaging pillars for cohesive market presence.
- Develope brand strategies to enhance market positioning and customer engagement.
- Manage cross-functional teams to execute effective marketing campaigns.
- Analyze campaign performance data to inform future marketing initiatives.
- Oversee social media presence to elevate brand awareness and foster loyalty.
- Create and manage campaigns to increase brand visibility and recognition.
- Collaborate on posting cadence, sequencing, and timing strategies for optimized reach.
Social Media Manager
Tavern Blue
Coralville, United States
05.2022 - 08.2023
- Developed social media strategies for Tavern Blue's brand awareness and engagement.
- Curated and scheduled content across multiple social media platforms.
- Managed online community interactions, responding to comments and messages promptly.
Community Assistant
Balfour Beatty US
Iowa City, United States
03.2022 - 07.2022
- Assisted residents with inquiries and provided timely support and solutions.
- Conducted property tours for prospective tenants, highlighting key features.
- Prepared lease agreements and explained terms to new tenants.
- Coordinated maintenance requests and liaised with service providers.
Emergency Operations Assistant
Southwest Iowa Emergency 911
Bedford, United States
08.2020 - 08.2021
- Managed daily administrative tasks to support emergency response operations.
- Created spreadsheets to track data related to departmental operations or specific projects.
- Provided general administrative and clerical support including filing, photocopying, scanning and faxing documents.
- Maintained accurate records of emergency calls and responses using specialized software.
Assistant General Manager
Bedford City Pool
Bedford, United States
05.2019 - 08.2021
- Coordinated staff schedules to ensure adequate coverage and support.
- Managed daily operations of the store, including scheduling and supervising staff.
- Developed training programs for new and current hires to enhance team performance.
- Implemented customer service strategies to address client needs effectively.
- Facilitated team meetings to promote communication and collaboration among staff.
Team Member
Frosty Trete
Bedford, United States
09.2016 - 07.2021
- Prepared and served food items following safety and quality standards.
- Followed safety protocols to maintain a secure working environment for all staff.
- Trained new team members on operational procedures and customer service practices.
- Engaged with customers to enhance their overall experience at the shop
Facility Shift Manager
Clarinda Lied Center
Clarinda, United States
01.2021 - 04.2021
- Managed front desk operations and greeted visitors warmly.
- Maintained a clean, organized environment throughout the facility at all times.
- Monitored pool area for safety and ensured compliance with safety regulations.
- Responded promptly to emergencies and administered first aid when necessary.
- Trained new lifeguards on procedures, safety measures, and equipment usage.
Education
BBA - Marketing
University of Iowa
Iowa City, IA05-2025
Skills
- Brand Marketing
- Social Media Management
- Sales
- Office Operations
- Customer Service
- Data Management
- Creative Direction
- Trend Monitoring
- Performance Tracking
- Content creation
- Influencer partnerships
- Decision-making
- Goal setting
- Contract management
Languages
English
Native/ Bilingual
Italian
Limited
References
References available upon request.