Zeth James
Melbourne Beach
Summary
Dynamic General Manager with a proven track record in inventory management, customer relationship management, and team building. Committed to fostering a positive workplace culture and driving sales through effective negotiation and financial strategies.
Overview
25
25
years of professional experience
Work History
General Manager
Mercedes-Benz of Melbourne
Melbourne
03.2025 - Current
- Fostered a positive workplace culture through effective communication and leadership.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Developed budgets to align with operational goals and financial objectives.
- Established and maintained effective communication with staff members to ensure efficient operations.
- Created a positive work environment by developing team building activities that encouraged collaboration among departments.
Preowned Director/GSM
Mercedes Benz of Melbourne
Melbourne
09.2019 - 03.2025
- Coordinated training programs to enhance team skills and improve performance.
- Established strong relationships with key clients to foster loyalty and retention.
- Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals.
General Manager
Kelly Ford
Melbourne
03.2017 - 08.2019
- Directed daily operations to ensure exceptional customer service standards.
- Trained employees on duties, policies and procedures.
- Facilitated communication between departments to streamline operations and improve efficiency.
General Manager
Apple Bmw Of York
York
01.2015 - 03.2017
- Directed daily operations to ensure exceptional customer service standards.
- Tracked monthly sales to generate reports for business development planning.
Pre-owned Director
Apple Automotive
York
03.2014 - 12.2015
- Led cross-functional teams to develop strategic initiatives and enhance operational efficiency.
- Analyzed market trends to identify opportunities for growth and expansion initiatives.
- Reviewed internal reports and identified areas of risk or potential cost savings.
- Managed Wholesale operations for all 11 stores within the organization.
Used Vehicle Sales Manager
Apple Honda
York
05.2008 - 03.2014
- Managed used vehicle inventory and pricing strategies for optimal turnover.
- Trained and mentored sales staff on customer engagement techniques.
Sales Associate
Apple Honda
York
06.2001 - 05.2008
- Assisted customers in selecting vehicles that fit their needs.
- Demonstrated product features to enhance customer understanding.
Education
Associate of Arts - Business Management
Pennsylvania State University
Williamsport, PA05-2001
Skills
- Pricing strategy
- Market analysis
- Negotiation facilitation
- Financial agreements
- Customer relationship management
- Vehicle appraisal
- Sales forecasting
- Relationship building
- Team leadership
- Process improvement
Timeline
General Manager
Mercedes-Benz of Melbourne
03.2025 - Current
Preowned Director/GSM
Mercedes Benz of Melbourne
09.2019 - 03.2025
General Manager
Kelly Ford
03.2017 - 08.2019
General Manager
Apple Bmw Of York
01.2015 - 03.2017
Pre-owned Director
Apple Automotive
03.2014 - 12.2015
Used Vehicle Sales Manager
Apple Honda
05.2008 - 03.2014
Sales Associate
Apple Honda
06.2001 - 05.2008
Associate of Arts - Business Management
Pennsylvania State University