Zeyu Chen

•Produced a 30-second to 2-minute promotional video for wine products on a biweekly basis to increase brand exposure.

•Collaborated closely with the marketing team to manage video projects from ideation and planning through production, filming, editing, and final delivery.

•Maintained effective communication with management, proactively contributed promotional ideas, and handled graphic design tasks, including creating posters for holiday campaigns and routine marketing activities.

•Created highly engaging and compelling video content for multiple platforms (e.g., Xiaohongshu, TikTok) to enhance brand awareness and attract followers.

•Utilized professional editing software (such as Adobe Premiere Pro and After Effects) for post-production, while maintaining continuous collaboration and iteration with the team throughout all stages of video production, strengthening both project management and creative development skills.

•Create engaging video and image content for all platforms (Facebook, Instagram, TikTok) based on the company’s products and cultural environment.

•Collaborate closely with the marketing department to align social media conversion strategies with overall marketing objectives and goals.

•Implement A/B testing methodologies to experiment with different ad creatives, messaging, and audience targeting strategies to optimize conversion rates.

•Maintain brand standards in all social media channels, including image use, writing,video, and other content standards.

•Create engaging video and image content for all platforms (Facebook, Instagram, TikTok) based on the company’s products and cultural environment.Develop a strategy for growth of the brand through social media.

•Collaborate closely with the marketing department to align social media conversion strategies with overall marketing objectives and goals.

•Implement A/B testing methodologies to experiment with different ad creatives, messaging, and audience targeting strategies to optimize conversion rates. Maintain brand standards in all social media channels including image use, writing,video and other content standards.

•Planning, shooting, and producing promotional videos and pictures for the social media platform [Instagram, little red book(Xiaohongshu)] for yogurt drinks

•This is an academic internship, producing several promotional videos for the learning and organizational development service that belongs to the Human Resources Management Department of Northeastern University.

•Coordinated interviewee schedules through email communication before filming.

•Swiftly assess composition and lighting at various impromptu shooting locations, execute scene and lighting design, and then capture high-quality footage.

•Proficiently handled post-editing, sound design, color grading, animation, and special effects for videos using software including Apple Final Cut, Adobe Audition, and Adobe After Effects.

•Provided creative ideation, copywriting, traditional graphic advertising design, and video script development for a company in the steel industry, with a focus on typically monotonous environments such as steel distribution centers and on-site industrial workplaces.

•Collaborated closely with the marketing team and, in alignment with the company’s overall marketing strategy, took full responsibility for video projects from planning and development through production, filming, editing, and final delivery, as well as the design of traditional billboard advertisements.

•Produced highly engaging and compelling video content primarily for WeChat and Douyin platforms to enhance brand awareness and drive consumer demand.

•Worked in coordination with the marketing team on both traditional and digital advertising initiatives:
For traditional graphic advertisements and billboards, analyzed factors such as pedestrian and vehicular traffic, visibility duration, viewing angles, advertising costs, and campaign cycles to develop targeted media placement strategies, conduct performance analysis, and implement ongoing optimization.
For media video advertising, evaluated metrics including impressions, unique viewers, audience engagement with creative content, content–audience alignment, and return on investment (ROI).

•Utilized Adobe Photoshop (PS) to design and produce traditional print advertisements.

•Demonstrated proficiency in Adobe Premiere Pro (PR) for video editing, Adobe Audition (AU) for audio production, and Adobe After Effects (AE) for animation and visual effects creation.

"China Dream, Kaizhou Tour" Radio Station Project

•Participate in the Kaizhou District government's leadership meeting, record the meeting's summary, and quickly analyze the key content.

•Fully understand the specific measures taken by the Kaizhou District Government to carry forward the spirit of the Chinese Dream, and filter highlights for broadcast content.

•Organize the materials, use Adobe AU to edit the materials collected in the above steps, and produce works for the radio station.

"Liangjiang International Movie City Documentary"

•Directed and supervised the lighting setup on the shooting site.

•Review the material that has been shot and supervise the work progress of the team members. Host group meetings, discuss problems, and solve problems.

"Gongtan Ancient Town Documentary"

•Conduct a background investigation on the ancient town of Gongtan, and analyze key content of background information that can be used.

•Investigate the shooting scene, communicate with the site management department about the use of the scene, and negotiate the time arrangement.

•Carry out program content design, sub-shot design, and storyboard creation, and undertake the main shooting work. Use PR software to edit the shooting materials, and use AE to add animation effects and color correction to the video.

Carry out group discussions and report the work progress to the project leader in time.