Zhiting Liao
San Diego,CA
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer more than 8 years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
12
12
years of professional experience
Work History
Marketing Director
Cabinets and More
San Diego, CA
01.2020 - 12.2023
- Leadership and Team management
- Strategic planning and execution
- Data-Driven decision marking
- Cross-Departmental Collaboration
Marketing Consultant
Self-employed
San Diego, CA
02.2014 - 11.2021
- Develop, manage, and execute SEO strategies for all clients
- Conduct keyword research to determine strategic keyword targets for client websites
- Write and optimize content for a variety of channels, including client blogs, client landing pages, social platforms, and ads
- Upload and stage content for publication within client website content management systems
- Assist with the setup and management of performance and tracking software profiles for clients
- Set and optimize bids at keyword, placement, ad set, device, geographic and other levels
- Implement cohesive testing strategy for each element of campaigns
- Generate accurate and informative periodic internal and external reporting.
Sales Manager
Brother Cabinets
07.2020 - 11.2020
- Provide leadership, motivate and encourages sales team.
- Reviews and analyzes sales and operational records and report, determine profitability and targets, and identify potential new markets with marketing team.
- Resolves customer complaints, staffing issues, and other issues that may interfere with efficient sales operations.
- Collaborates with executive leadership to develop sales quotas and strategies.
- Represent company to join any event, shows and meeting.
Senior Marketing Manager
Freedom Renovation
San Diego, CA
01.2018 - 10.2020
- Manages internal and external partners to verify deliverables are executed to support hotel strategy.
- develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize revenue production
- Leads repositioning efforts in partnership with GM and executive team
- Monitors and provides recommendations for SEO and updates as needed in collaboration with MDS or agency.
Marketing Manager
Shanghai HongAn Safety Production Co., LTD
10.2015 - 11.2019
- Leading the execution of growth strategies prioritized by Division and Partner Engagement leadership.
- Develop targeted segmentation plans go-to-market plans at the regional and state level.
- Lead process design and improvements for marketing and sales, including analysis of win/loss, and develop actionable strategies for enhancing our win ratios.
- Integrate marketing and sales processes for all key deliverables and provide training and guidance on use of new sales enablement assets.
- Lead cross-functional teams to collaborate on and problem-solve for improvements in how data and research is packaged for decision-maker consumption, representing marketing on business intelligence report prototyping.
Sale Representative
Z-Tech Loop
San Diego, CA
01.2012 - 01.2015
- Services existing accounts, obtain orders, and establishes new accounts by planning.
- Ensures customer satisfaction: resolves customer complaints by investigating problems, developing solutions, preparing reports, and making recommendations to management.
- Monitors competition by gathering information or pricing, products, and marking.
Education
BA in Urban Studies -
San Diego State University
12.2012
Associate in Arts Transfer studies -
San Diego Mesa College
12.2010
Torrey Pines High School
06.2007
Helix Charter High School
12.2006
Skills
- Windows, Mac, Office Suite (Microsoft Word, Excel and Power Point)
- Adobe Photoshop, Quickbooks Desktop & Online, 2020 Design, CAD design, Window Systems, gRPC/Twirp, ITAR/EAR
- Market Tracking
- Key Decision Making
- Database Management
- Digital Marketing
- Marketing Campaign Development
- Strategic Planning
- Project Management
- Market Analysis
Languages
English
Professional
Chinese (Mandarin)
Professional
Chinese (Cantonese)
Professional
Timeline
Sales Manager
Brother Cabinets
07.2020 - 11.2020
Marketing Director
Cabinets and More
01.2020 - 12.2023
Senior Marketing Manager
Freedom Renovation
01.2018 - 10.2020
Marketing Manager
Shanghai HongAn Safety Production Co., LTD
10.2015 - 11.2019
Marketing Consultant
Self-employed
02.2014 - 11.2021
Sale Representative
Z-Tech Loop
01.2012 - 01.2015
BA in Urban Studies -
San Diego State University
Associate in Arts Transfer studies -
San Diego Mesa College
Torrey Pines High School
Helix Charter High School
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