Overview
Work History
Education
Skills
Timeline
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Zhiyao (Maggie) MA

New York,USA

Overview

3
3
years of professional experience

Work History

AI Business Development & Project Management Assistant

BlueFocus
New York , USA
01.2024 - 06.2024
  • Researched and identified emerging AI technologies in content generation, PR, marketing, and advertising, helping the team to evaluate potential for long-term partnerships and integration into company services.
  • Monitored and analyzed AI-related industry news, compiling comprehensive weekly reports to inform overseas business strategic AI decision-making.
  • Coordinated outreach efforts to AI startups and traditional PR firms, managing meeting schedules, drafting professional correspondence, and facilitating discussions to explore collaborative opportunities.
  • Evaluated AI tools through hands-on trials, assessing their feasibility for implementation, and ensuring compatibility with the company’s internal campaign publishing systems.

Project Management Assistant Intern

Tomato Interactive
New York, USA
05.2023 - 12.2023
  • Facilitated communication between the team and key clients, including Midea, IGG Lords Mobile, Alibaba, and Xencelabs, to streamline collaborations and expedite strategic campaigns.
  • Conducted market research to identify valuable trends and competitor analysis for clients, coordinating with European film production companies to prepare for IGG Lords Mobile’s 8th-anniversary promotional event.
  • Managed business operations by overseeing contract processes with YouTubers and social media influencers, ensuring timely and efficient execution to support marketing objectives.

Social Media Management Intern

Sina Weibo
Beijing, China
05.2021 - 07.2021
  • Managed Weibo accounts for art-related businesses, including Weibo Jewelry, Weibo Poetry, and Weibo Culture and Creativity. Implementing daily posting strategies that increased followers by 5% within a month.
  • Allocated resources for online art bloggers, reviewing content using the Weibo Administrative Official Data Platform.
  • Organized promotional activities for events like the Weibo Huawei Design Competition and Central Station Design Competition, creating compelling promotional materials using Photoshop.
  • Compiled and analyzed data on contracted live streaming e-commerce bloggers, utilizing Excel to track performance metrics, and inform strategic planning.
  • Coordinated content production for the 2021 Encounter Art Forum, developing scripts, collecting data, and managing resources to support field bloggers' participation.

Education

Master of Science - Learning Science and Technology

UNIVERSITY OF PENNSYLVANIA
Philadelphia, PA
12-2025

BBA - Strategic & Design Management, Minor in Creative Coding

PARSONS SCHOOL OF DESIGN
New York, NY
12-2023

Skills

  • Market Research
  • Competitive Analysis
  • Data Analysis & Data Visualization
  • Consumer Behavior Understanding
  • Consumer insights analysis
  • Social Media Strategy
  • Strategic Planning
  • Python, R, HTML/CSS, Photoshop

Timeline

AI Business Development & Project Management Assistant

BlueFocus
01.2024 - 06.2024

Project Management Assistant Intern

Tomato Interactive
05.2023 - 12.2023

Social Media Management Intern

Sina Weibo
05.2021 - 07.2021

Master of Science - Learning Science and Technology

UNIVERSITY OF PENNSYLVANIA

BBA - Strategic & Design Management, Minor in Creative Coding

PARSONS SCHOOL OF DESIGN

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Zhiyao (Maggie) MA