Zoe Hall
Summary
Marketing and business strategy professional with experience in market research, brand strategy, content development, and growth initiatives. Combines analytical thinking with strong communication and relationship building skills to translate customer and market insights into actionable marketing recommendations. Experienced in identifying growth opportunities, strengthening brand visibility, and supporting strategic business decisions.
Overview
3
3
years of professional experience
Work History
Lead Business Analyst & Mentor
Sleeping Giant Capital
Kalamazoo, MI
08.2025 - 01.2026
- Developed strategic recommendations for a industrial manufacturing client to enter the medical device market through research and analysis of industry valuation, demand pain points, and growth opportunities, identifying more than $2 million in potential incremental revenue.
- Led a team of analysts in translating market research and financial findings into actionable recommendations that informed the client’s market expansion strategy.
- Drafted business materials and served as a liaison between managing partners and analysts, streamlining communication and supporting sales development for acquisition.
Director of LBS Marketing & Communications
Sleeping Giant Capital
Kalamazoo, MI
09.2024 - 01.2026
- Led end-to-end marketing and communications strategy for the Leadership & Business Strategy program and its practicum at Sleeping Giant Capital.
- Developed content strategy, brand messaging, and social media campaigns to strengthen program visibility and student engagement.
- Collaborated with managing partners and program leadership to promote events, highlight key milestones, and align communications with program goals.
Chief of Events
Bronconess Wine
Kalamazoo, MI
08.2025 - 05.2026
- Led event marketing and partnership initiatives to increase brand visibility, engage target audiences, and drive on-site sales.
- Coordinated Bronconess Wine’s participation as a vendor at community and industry events, managing logistics, product displays, and on-site brand representation.
- Built and managed partnerships with local businesses and alumni networks, expanding market reach and strengthening the brand’s community presence.
Corporate Sales Intern
Grand Rapids Griffins & Rise
Grand Rapids, MI
09.2024 - 05.2026
- Collaborated with sales and marketing teams to execute integrated sponsorship activations and branding campaigns across digital, in-arena, and community channels.
- Prepared tailored activation concepts for prospecting and campaign planning, aiming to boost partner visibility and fan engagement.
- Developed customized sponsorship proposals and marketing presentations to meet brand objectives and enhance audience reach.
Business Analyst & Mentor
Sleeping Giant Capital
Kalamazoo, MI
01.2025 - 05.2025
- Developed e-commerce growth strategies that identified up to $10 million in potential organic growth and market expansion opportunities.
- Conducted market and product segment analysis to evaluate customer demand, competitive positioning, and e-commerce opportunities.
- Synthesized qualitative and quantitative data into actionable insights that guided client meetings and acquisition discussions.
Marketing Coordinator
Hotworx
Plymouth, MI
05.2023 - 01.2026
- Collaborated with corporate marketing teams to execute integrated campaigns and local promotions that increased brand awareness and customer engagement.
- Supported the launch of two new studio locations by assisting ownership with presale marketing, lead generation, and outreach efforts that drove 200+ required memberships prior to opening.
- Tracked lead and membership performance in CRM systems, analyzed conversion rates to refine sales tactics and enhance marketing strategy.
Education
Bachelor of Business Administration - Marketing & Leadership and Business Strategy
Western Michigan University-Haworth College of Business
Kalamazoo, MI08-2026
Skills
- Marketing Strategy
- Strategic Planning
- Market Research
- B2B Marketing Strategy
- Stakeholder Engagement
- Data Visualization
- Salesforce
- Microsoft Excel
- Microsoft PowerPoint
- Social Media Analytics
- Sponsorship Management
- Leadership
Activities
- Dean's List
- Underclass Student Mentor
- American Marketing Association
- Sales and Business Marketing Association
- Leadership and Business Strategy RSO
- Sport and Event Management RSO
- Radiant Church Volunteer
Timeline
Lead Business Analyst & Mentor
Sleeping Giant Capital
08.2025 - 01.2026
Chief of Events
Bronconess Wine
08.2025 - 05.2026
Business Analyst & Mentor
Sleeping Giant Capital
01.2025 - 05.2025
Director of LBS Marketing & Communications
Sleeping Giant Capital
09.2024 - 01.2026
Corporate Sales Intern
Grand Rapids Griffins & Rise
09.2024 - 05.2026
Marketing Coordinator
Hotworx
05.2023 - 01.2026
Bachelor of Business Administration - Marketing & Leadership and Business Strategy
Western Michigan University-Haworth College of Business