Zohra Mohsine
Evanston
Summary
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
17
17
years of professional experience
Work History
Revenue Manager Morocco, Tunisia & Libya
Sanofi - Morocco
12.2020 - 06.2024
- Drafting and implementing the Global Commercial Policy across the Global Business Units
- Monitoring the revenue management strategies: price setting, product portfolio, Marketing, sales & operations initiatives
- Optimizing the Gross-To-Net by conducting commercial investment evaluation
Marketing Excellence Manager (Business Support / Market research)
Sanofi - Morocco
05.2018 - 11.2020
- Analyzing of the Moroccan pharmaceutical market (IMS data) with a focus on diabetes, cardiology and Genzyme
- Coordinating the strategic business reviews for CEO / senior managers as well as regional resources allocation process for Marketing teams (strategic brand, customer plan, Marketing plan)
- Steering market studies with specialized data and market measurement firms
Brand Manager
Zénith Pharma - Morocco
09.2015 - 04.2018
- Managing a brand of two products lines including OTC (Over-The-Counter), dermatology and oral care (outsourced brand of GSK)
- Approving marketing plans for the brands and implementing marketing strategies through the effective use of the sales representatives
- Managing a cross-functional team including: two product managers and three beauty consultants in POS
Product Manager
Zénith Pharma - Morocco
07.2013 - 09.2015
- Establishing strategic plans based on available data (market studies, CRM, KOL interactions, sales force feedback)
- Delivering three Marketing campaigns per year (sales force communication and Marketing tools)
- Conceptualizing and designing promotional materials
Project Manager
24 Movement, event agency - Morocco
10.2011 - 06.2013
- Creating event Marketing and communication plans for meetings, user conferences and incentives
- Overseeing all stages of the event life cycle, from strategic planning, vendor negotiations, staffing and reconciliation
Sales Force Excellence Manager
Sanofi - Morocco
05.2008 - 09.2011
- Monitoring and analyzing the sales force performance
- Developing the annual bonus system for the sales force
- Proposing and setting-up incentives for the Business-Units based on Marketing actuality or of products
Marketing researcher
Sanofi - Morocco
04.2007 - 09.2007
- Leading the global project impact 2007: Segmentation and targeting of clients by therapeutical area and establishing recommendations for resource allocation
- Designing Client satisfaction surveys, in collaboration with Marketing department and market measurement firms (Nielsen, Ipsos, Cegedim)
Education
Master of Information Systems Management -
Institut d’administration des enterprises of Montpellier
01.2007
Bachelor of Sciences and Technology Management - Marketing
Institut d’administration des entreprises of Montpellier
01.2005
BTEC Higher National Diploma - Statistics and Business intelligence
Institut universitaire de technologie of Montpellier
01.2002
Skills
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Experienced in working in a multicultural environment
- Data-driven decision making
- Microsoft Excel proficiency
Languages
Arabic: Mother tongue
French: Fluent in speaking and writing
English: Advanced level in speaking and writing
Interests
Active member of several non-profit organizations, especially in the field of food security
Strong interest in travelling, intercultural experiences, and challenging myself to new experiences
Timeline
Revenue Manager Morocco, Tunisia & Libya
Sanofi - Morocco
12.2020 - 06.2024
Marketing Excellence Manager (Business Support / Market research)
Sanofi - Morocco
05.2018 - 11.2020
Brand Manager
Zénith Pharma - Morocco
09.2015 - 04.2018
Product Manager
Zénith Pharma - Morocco
07.2013 - 09.2015
Project Manager
24 Movement, event agency - Morocco
10.2011 - 06.2013
Sales Force Excellence Manager
Sanofi - Morocco
05.2008 - 09.2011
Marketing researcher
Sanofi - Morocco
04.2007 - 09.2007
Bachelor of Sciences and Technology Management - Marketing
Institut d’administration des entreprises of Montpellier
BTEC Higher National Diploma - Statistics and Business intelligence
Institut universitaire de technologie of Montpellier
Master of Information Systems Management -
Institut d’administration des enterprises of Montpellier
Similar Profiles
Safaa JarrarSafaa Jarrar
Dental Assistant at MoroccoDental Assistant at Morocco
RAJA OURIZRAJA OURIZ
Retail Worker at MOROCCORetail Worker at MOROCCO
Adile DouridAdile Dourid
Carpenter at MoroccoCarpenter at Morocco
Payton WeaverPayton Weaver
Camp Counselor at North Suburban YMCACamp Counselor at North Suburban YMCA
Jessica RodriguezJessica Rodriguez
Concierge at District 65Concierge at District 65