Zulema Hernandez
Santa Ana,CA
Summary
Dynamic Store Manager with proven success at Seafood City, enhancing customer satisfaction through exceptional service and effective team leadership. Expert in inventory management and operations, achieving significant revenue growth while reducing employee turnover. Skilled in cash management and fostering a collaborative work environment to drive results and optimize store performance.
Overview
2
2
Languages
1
1
Certification
9
9
years of professional experience
Work History
Store Manager
Seafood City
Irvine, CA
02.2024 - 12.2025
- Managed daily store operations to ensure optimal customer service and product availability.
- Trained and mentored staff on best practices for inventory management and merchandising.
- Implemented efficient processes to enhance store layout and improve shopping experience.
- Monitored sales performance and adjusted strategies to achieve business objectives.
- Developed promotional displays to increase product visibility and boost sales.
- Managed inventory control, cash control, and store opening and closing procedures.
- Ensured compliance with health and safety regulations for food handling and storage.
- Facilitated team meetings to discuss performance, address challenges, and share feedback.
- Assisted with hiring, training and mentoring new staff members.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Completed point of sale opening and closing procedures.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Reported issues to higher management with great detail.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Analyzed sales data to identify trends and adjust inventory accordingly, preventing stockouts of popular items.
- Reduced employee turnover by creating supportive work environment and recognizing outstanding performance.
- Ensured compliance with all applicable laws, regulations, policies by regularly reviewing store procedures and taking corrective measures when necessary.
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
Online Coordinator
Seafood City
Irvine, CA
04.2020 - 10.2023
- Coordinated online marketing campaigns to enhance brand visibility and customer engagement.
- Developed and maintained relationships with third-party vendors for efficient product delivery.
- Managed inventory levels, ensuring accurate stock counts and timely replenishment.
- Analyzed website traffic trends to optimize user experience and improve conversion rates.
Seafood City
Irvine, CA
09.2016 - 03.2018
- Processed customer transactions efficiently using point-of-sale systems.
- Managed cash register operations, ensuring accurate cash handling and reconciliation.
- Provided exceptional customer service by addressing inquiries and resolving issues promptly.
- Trained new staff on checkout procedures and customer interaction best practices.
- Monitored inventory levels, assisting in restocking shelves to maintain product availability.
- Welcomed customers and helped determine their needs.
- Worked flexible schedule and extra shifts to meet business needs.
- Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
- Built relationships with customers to encourage repeat business.
- Maintained a balanced cash drawer, ensuring accurate accounting at the end of each shift.
- Helped customers complete purchases, locate items, and join reward programs.
- Restocked and organized merchandise in front lanes.
- Counted money in cash drawers at beginning and end of shifts to maintain accuracy.
- Stocked, tagged and displayed merchandise as required.
- Addressed customer needs and made product recommendations to increase sales.
- Provided backup support for other departments when needed, showcasing versatility within the retail environment.
- Managed cash drawer accurately, ensuring all transactions balanced at end of day.
Education
No Degree - Art History
Santa Ana College
Santa Ana, CAHigh School Diploma -
Century High School
Santa Ana, CA05.2014
Skills
- Customer service
- Multitasking and organization
- Store operations
- Customer service management
- Team leadership
- Outstanding communication skills
- Inventory management
- Cash management
- Retail inventory management
- Operations management
- Supply ordering
- Employee scheduling
- Operations
- Order management
Certification
Serve safe- manager certification
Languages
English
Full Professional
Spanish
Professional Working
Timeline
Store Manager
Seafood City
02.2024 - 12.2025
Online Coordinator
Seafood City
04.2020 - 10.2023
Seafood City
09.2016 - 03.2018
No Degree - Art History
Santa Ana College
High School Diploma -
Century High School