Business-focused MIS student with hands-on experience optimizing CRM systems, automating sales pipelines, and supporting B2B growth through data-driven marketing. Skilled in QMS and LIMS software demos, lead generation at trade shows, and analyzing and tracking high-intent prospects.
Overview
1
1
year of professional experience
Work History
Business Development Associate
Quality Institute of America
04.2025 - Current
Optimized current CRM to streamline and automate key stages of the sales pipeline, improving lead tracking and conversion efficiency.
Represented the company at multiple trade shows, engaging prospects and generating new inbound leads.
Actively contributed to marketing efforts by implementing LinkedIn retargeting, warming cold leads, and building email campaigns.
Gained in-depth knowledge of QMS and LIMS services to deliver product demos and effectively support sales conversations.
Created AI-driven marketing and onboarding content for social media platforms.
Utilized Excel to analyze lead data and produce visual reports highlighting high-intent and active opportunities.