Photography
Shuyi Lin
Marketing
Macon,GA
Summary
Creative Social Media Manager experienced in managing social media programs across different magnitudes of user properties. Proactive and hardworking individual talented in photography, video production, graphic design, strategic planning, and social marketing evaluation.
Overview
1
1
year of professional experience
2
2
Languages
Work History
Social Media Manager
Wesleyan College Chinese Social Media Account
MACON, GA
05.2021 - Current
- Objective: Promote Wesleyan College to students who want to study abroad
- Work Content: Developing marketing content such as blogs, promotional materials, and advertisements for social media.
- Achievement: Followers of Wesleyan social media account doubled in five months
Marketing Intern
Wesleyan Center for Career Development
Macon, Georgia
09.2021 - 12.2021
- Working Objective: Promote career center’s activities and attract students to participate
- Created marketing materials for upcoming events
- Managed social media accounts and developed social media posting plans
- Produced promotional video for the department
Publicity Intern
Legal Department Of Tencent Wechat
Guangzhou, China
01.2021 - 03.2021
- Working Objective: Promote Wechat legal knowledge to the public
- External publicity work: Managed Wechat Legal official accounts, produced videos detailing relevant newsworthy information and supporting brand image
- Internal publicity work: Designed departmental marketing materials, and communicated design needs with suppliers
Media Design Intern
Human Resource Department Of NetEase Games
Guangzhou, China
07.2020 - 09.2020
- Working Objective: Attract more students to participate in the campus recruitment
- Produced videos for job introductions and recruitment problems students may encounter to catch the attention of potential candidates
- Assisted HR in community management, regularly held HR Q&A live rooms, guest sharing activities, and other events
- Achievement: 3000+ people increased in the group monthly, 17000+ video views totally
Education
Bachelor of Arts - Advertising And Marketing Communication
Wesleyan College
Macon, GA 09.2021 - 06.2022
Bachelor of Literature - Television And Broadcasting
Guangzhou University
Guangzhou, China 09.2018 - 06.2023
Skills
Marketing analytics
Social Media Management
Graphic Design
Video director and edit
Logical and Critical Thinking (GRE: 313)
Software
Adobe Illustrator
Indesign
Photoshop
Premiere Pro
After Effects
Final Cut Pro
Office
Timeline
Marketing Intern
Wesleyan Center for Career Development
09.2021 - 12.2021
Bachelor of Arts - Advertising And Marketing Communication
Wesleyan College
09.2021 - 06.2022
Social Media Manager
Wesleyan College Chinese Social Media Account
05.2021 - Current
Publicity Intern
Legal Department Of Tencent Wechat
01.2021 - 03.2021
Media Design Intern
Human Resource Department Of NetEase Games
07.2020 - 09.2020
Bachelor of Literature - Television And Broadcasting
Guangzhou University
09.2018 - 06.2023
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