Liz Griffin
Dallas,TX
Summary
Dynamic sales leader with over 15 years of experience driving revenue growth, developing high-performing teams, and executing strategic plans in the digital media and influencer marketing industry. Expertise in exceeding sales targets, optimizing operational efficiency, and building long-term client and stakeholder relationships. Proven track record of implementing effective sales strategies, and enhancing team performance through coaching and leadership. Skilled in translating organizational objectives into actionable sales plans that deliver results while fostering collaboration across cross-functional teams.
Overview
15
15
years of professional experience
Work History
Global Vice President, Social Commerce Sales
Bazaarvoice
01.2022 - 10.2024
- Led the coordination of global social commerce product go-to-market and revenue
- Built High Performing Teams: Recruited, trained and developed a team of 10 sales professionals, resulting in increased pipeline and increased conversion rates.
- Sales Training: Designed and implemented sales training programs to improve SaaS sales team performance across social suite of products.
- Scaled Revenue: under my leadership we had the highest growth in revenue in the history of the social product suites.
- Cross-Functional Collaboration: Partnered with marketing, product and customer success teams to align on sales initiatives, leading to an increase in product feature releases and increase in overall retention rates.
Divisional Vice President, Enterprise Sales
Bazaarvoice
01.2020 - 01.2022
- Global Sales Leadership: Directed a global business unit for enterprise accounts, successfully selling multi-platform e-commerce and influencer marketing solutions to top-level CPG corporations and agencies, resulting in a 40% increase in annual sales revenue
- Award-Winning Performance: Awarded Salesperson of the Year 2020 for achieving a 299% of target, while effectively managing and mentoring a team of seven enterprise sellers
Vice President, Agency Partnerships
Maker Studios Inc Acquired by Disney
01.2010 - 01.2019
- High-Level Negotiations: Directed high-level negotiations with top agency holding companies, resulting in significant contracts and partnerships
- Revenue Growth: Managed teams driving territory revenue growth from $1.5MM to $19MM within two years through strategic planning and innovative sales techniques
Education
Bachelor of Arts - Journalism
University of North Texas
Texas05-2004
Skills
- Revenue growth
- Cross-functional team management
- Strategic planning
- Strategic leadership
- Social Media
- Influencer Marketing
- Social Commerce
- C-Level presentation
Timeline
Global Vice President, Social Commerce Sales
Bazaarvoice
01.2022 - 10.2024
Divisional Vice President, Enterprise Sales
Bazaarvoice
01.2020 - 01.2022
Vice President, Agency Partnerships
Maker Studios Inc Acquired by Disney
01.2010 - 01.2019
Bachelor of Arts - Journalism
University of North Texas
Similar Profiles
Max LaychakMax Laychak
Associate Account Director at BazaarvoiceAssociate Account Director at Bazaarvoice
Lauren ChannellLauren Channell
Senior Manager, Enablement Business Partners Team at BazaarvoiceSenior Manager, Enablement Business Partners Team at Bazaarvoice
John HuffmanJohn Huffman
Integration Engineer at BazaarvoiceIntegration Engineer at Bazaarvoice