Marjorie Crimmins
New York,New York
Summary
Creative brand marketer with 5+ years of experience helping startups build and grow their brands. Skilled in developing innovative marketing strategies, driving brand awareness, and optimizing campaigns across digital and traditional channels.
Overview
8
8
years of professional experience
Work History
Senior Brand Manager
Coterie
06.2024 - Current
- Lead the development and execution of the brand calendar, driving GTM strategies for key product launches, retail expansions, and brand campaigns.
- Oversee monthly brand performance reporting, analyzing content strategy and campaign effectiveness to optimize engagement and ROI.
- Partner with social strategists and creative teams to craft compelling, on-brand content across all social media platforms.
- Manage the brand email calendar, collaborating with Lifecycle and CRM teams to foster community engagement, boost email performance, and drive customer adoption.
- Spearhead all brand events, pop-ups, and IRL initiatives, executing 5+ high-impact activations across LA, New York, and Texas.
- Collaborate with partnerships and influencer teams to develop sponsored content strategies, create briefs, and oversee paid campaigns.
Brand Manager
Coterie
06.2023 - 06.2024
Senior Brand Associate
Coterie
01.2022 - 06.2023
Brand Marketing Associate
Daily Harvest
01.2021 - 01.2022
- Led the development of creative briefs for GTM strategies, project managing 10+ fully integrated campaigns from concept to execution.
- Executed multi-channel campaign tactics across social media, IRL activations, OOH advertising, and more.
- Crafted copy for website, paid social ads, SEO titles, and descriptions to drive organic traffic and conversions.
- Co-led paid media partnerships for brand awareness (e.g., Vice, Vox Media); wrote compelling scripts for podcast ads (e.g., Crime Junkie, Bon Appétit) and secured newsletter placements (e.g., The Skimm).
- Co-managed IG and TikTok content strategy, developed content series, and oversaw external production agencies.
- Sourced, briefed, and managed talent for campaigns.
Brand Coordinator
Daily Harvest
09.2019 - 01.2021
Graphic Design + Marketing Intern
THINKFOODGROUP, José Andrés
09.2018 - 09.2019
- Produced a wide range of marketing content, including collateral, newsletters, email communications, social media assets (skins and GIFs), and event invitations/materials.
- Maintained brand consistency across all marketing materials, ensuring adherence to the unique style and tone of 14+ restaurant brands.
- Developed key assets for the initial New York market expansion (e.g., Mercado Little Spain) and supported initiatives for World Central Kitchen.
Creative Intern
Dirty Lemon
02.2017 - 08.2018
- Designed engaging assets for email campaigns, social media, and event invitations/materials, ensuring cohesive visual identity across channels.
- Organized and hosted successful events (e.g., HigherDose, Equinox), managing partner relationships and overseeing all logistical details.
- Styled photoshoots from concept to execution, sourcing talent, locations, and props to create visually striking and on-brand sets.
Education
Bachelor of Arts - Organizational Sciences, Minor in Psychology
The George Washington University
Washington, DC05.2019
High School -
Shady Side Academy
Pittsburgh, PA06.2015
Skills
- Brand strategy
- Campaign planning
- Communications strategy
- Copywriting
- Content Creation
- Project Management
- Consumer insights
- Competitor analysis
- Partnership building
- Social media strategy
- Product positioning
- Event coordination
Timeline
Senior Brand Manager
Coterie
06.2024 - Current
Brand Manager
Coterie
06.2023 - 06.2024
Senior Brand Associate
Coterie
01.2022 - 06.2023
Brand Marketing Associate
Daily Harvest
01.2021 - 01.2022
Brand Coordinator
Daily Harvest
09.2019 - 01.2021
Graphic Design + Marketing Intern
THINKFOODGROUP, José Andrés
09.2018 - 09.2019
Creative Intern
Dirty Lemon
02.2017 - 08.2018
Bachelor of Arts - Organizational Sciences, Minor in Psychology
The George Washington University
High School -
Shady Side Academy
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