Efrain Diaz Rivera
North Palm Beach,FL
Summary
Dedicated Retail General Manager with 20+ years of experience. My experience includes retail settings in luxury, flagship, boutique and big box. I have consistently exceeded and/or achieved quarterly and yearly sales plans, achieved no less than 75% repeat clientel business due to outreaching and clienteling, record-high customer service rankings, exceeded inventory shrinkage and safety goals and have turned around numerous underperforming stores to a positive trend to LY. I have been assigned Training Captain for new General Managers joining the Region. I have also created a store shrink, safety, and standards program in order to improve district results.
Overview
21
21
years of professional experience
Work History
General Manager
Staples, Inc
08.2006 - 04.2022
- Responsible for the achievement of annual store sales goals across all product categories by creating strategies and action plans
- Through creativity and “thinking outside the box” to help generate business
- Duties included:
- Recruit new team members, train, develop, coach and manage sales associates
- Conduct regular monthly touch bases to review associate performance
- Conduct yearly reviews for development and career paths
- Deliver the best customer experience through managing the sales floor and one on one training
- Achieve and maintain store security and safety policies and procedures;
- Oversee all operational processes included but not limited to: shipping and receiving, inventory, transfers and damages to ensure adherence of company policies and procedures while monitoring store profitability
- Problem solve and develop strategies that support the store's service, efficiency and productivity.
- Analyzed market trends and competitor activities to create competitive advantages.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
General Manager
Sports Authority
07.2001 - 02.2006
- Responsible for the supervision and guidance of staff in order to provide customers with a superior shopping experience
- Executed all company strategies and sales goals according to plan
- Duties include:
- Created and executed strategies and action plans with a focus on exceeding sales plans through business analysis, effective communication and consistent accountability
- Recruit new team members, train, develop, coach and manage sales associates
- Conduct regular monthly touch bases to review associate performance
- Conduct yearly reviews for development and career paths
- Deliver the best customer experience through managing the sales floor and one on one training
- Maximized inventory, cash control and loss prevention techniques
- Executed training and development programs to enhanced employee performance and help create a positive working environment
- Oversee all operational processes included but not limited to: shipping and receiving, inventory, transfers and damages to ensure adherence of company policies and procedures while monitoring store profitability
- Problem solve and develop strategies that support the store's service, efficiency and productivity
- Visual Merchandising to not only follow visual company standards, but to enhance sales goals.
Education
Certificate of Completion - Human Services
Marrakech, Inc.
Hamden, CT06.2006
Business Administration Certificate - Business Administration
Stone Academy
Hamden, CT09.1990
Skills
- Client Account Management
- Risk Management
- Sales Team Development
- Sales Expertise
- Labor Cost Controls
- Program Development
- Project Planning
- Profit and Loss Accountability
- Safety Assurance
- Staff Training
- Performance Improvement
- Staff Development
Languages
Spanish
Native or Bilingual
Contact
North Palm Beach, FL 33408
Education
Hamden, CT,Hamden, CT
Red Rose Achievement Award (Lord and Taylor)
Top Department in the company in Sales and Margin
Timeline
General Manager
Staples, Inc
08.2006 - 04.2022
General Manager
Sports Authority
07.2001 - 02.2006
Certificate of Completion - Human Services
Marrakech, Inc.
Business Administration Certificate - Business Administration
Stone Academy
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