Your Name
Summary
Creative problem solver with strong dedication and ability to provide recommendations that align with specific business needs. As a trusted agile advisor I have the expertise to maximize revenue, products, and tools while setting goals and expectations that allow all team members to thrive. As a confident leader I can constructively interact with stakeholders to provide product knowledge, efficiencies, and implementation. With over 15 years of hotel industry experience I can deliver the highest level of strategic solutions by using data, market conditions, trends, and able to identify stakeholder property specific areas of opportunity for optimal business mix, RevPAR, and top-line revenue and growth.
Overview
8
8
years of professional experience
Work History
Senior Revenue Manager
Datarobot
05.2017 - Current
- Platinum Scorecard for JW Marriott Austin 2017 thru 2019. With 2019 hitting it's highest revenues of $85,279,903 with a RevPAR of $230.87 and Index of 111.2 (3.7% RevPAR %chg YOY). Exceeding budget by $994,397 (1% of forecast accuracy)
- Opened Marriott Austin Downtown during 2020 pandemic. We've been able to build our reputation and to hit natural rank at #3 with a 2022 Q1 RevPar of $177.50, exceeding budget by $319,107 of $9,792,877 (3% of forecast accuracy)
- Strong business acumen and communication with several departments that allow me to provide and implement affective strategic solutions, including during 2020 pandemic when staffing levels were thin and market conditions were changing. Work diligently with the sales team on business evaluations and strategy
- Create local standard operating procedures (LSOP's) to improve overall decision-making by utilizing current data on market conditions, implementing new tools/systems, and providing accurate forecasting to align with several different departments for the highest level of operational execution
- Provide leadership, insight, and mentoring to newly hired: revenue analysts, reservation managers, event managers, and front office managers to supply knowledge of various company systems and alignment
- Manage daily to yearly occupancy, ADR, and RevPAR forecasts including transient, group, and contract business. Manage and work with OTA strategies and distribution
- System Expert: Kalibri Labs, One Yield, Tableu, Marriott Consolidated Inventory Total Yield (CI-TY), TM1, PMS, MARSHA
Revenue Manager
Datarobot
07.2016 - 06.2017
- Ended 2017 with a growth of 2% vs. comp set at -6.2% and .4% vs. comp set at -4%
- 2017 YTD ESOC percentage YOY increase from 18% to 26%. Taking my extended stay property from a red balance scorecard to a platinum scorecard
- 2016 market share growth YOY for each of my properties were 23.6%, 20.3%, and 19.4%
- Implemented and executed strategic objectives to maximize revenue
- Worked closely with ownership, RVP, DOMS, DOSM, and GM. Collaborated with the event management/sales team on business evaluations and to ensure group projections and inventory forecasts were accurate
- Executed yearly budget and daily, weekly, monthly forecasts
- Conducted weekly strategy meetings that consisted of segmentation mix, special corporate account production, ROA for Travel Ads, sell out execution, ESOC %, YOY growth, forecast, daily review of rates, inventory, pace, premium room types, etc
- Daily management of demand, supply, hurdles and inventory
- Weekly STR data reporting
- Business Management Relationship with RLJ
- Evaluated historical, current, and future data to determine opportunities for development and enhancement
Cluster Group Housing Manager
JW, Marriott, Springhill, Courtyard, Fairfield
01.2016 - 07.2016
- Pre-Opening & Opening Manager for JW Indianapolis & Austin (1000+guestrooms at each property)
- Managed a department that oversaw a total of 2,247 guestrooms that consisted of 5 properties, 1 supervisor, and 6 coordinators
- As manager I was able to create a group housing department to include local standard operating procedures (LSOP's), hiring, scheduling, and developing each coordinator. As a team we were responsible for managing all group and BT reservations from making the reservations, setting up billing, blocking room types, requests of VIP writers, creating cover sheets and resumes for each group to distribute to internal teams, attended pre-convention meetings, and worked directly with clients
- Planned and hosted Group Housing Development Workshop Series- Workshop consisted of live training, role playing, and networking. The workshop was available to group housing coordinators within the full service portfolio to include Chicago, Austin, Indianapolis, Nashville, Louisville, and Richmond. After the workshop I became a resource for all coordinators and still continue to be a resource for coordinators in Indianapolis, Austin, and Louisville
- During Special events I managed all group and transient inventory to ensure execution of perfect sells and system balancing for Super Bowl 2011, NCAA Final Four, Brickyard 400, Indianapolis 500, National FFA Convention, and many others
- Maintained a 96% Event Satisfaction Survey score while managing rooms only group blocks
- Worked and maintained excellent client relationships with all VIP accounts to include NCAA, NFL, Eli Lilly, NAMIC, PRI, and others
- Systems Expert: GroupMax/Passkey (Market Trainer), CI-TY, Delphi, One Yield, TM1, MRDW, MARSHA, PMS, FOSSE, and Excel
Education
Associate of Applied Science - Hospitality & Tourism Management
International Business College
Advertising & Marketing
Central Nine Career Center
Skills
- Business Relationship Management
- Strategy Development
- Data Analysis & Reporting
- Adaptable to Changing Conditions
- Business Acumen
- Results Oriented
- Critical Thinking
- Leadership & Coachability
Additional Information
- Nominated and won JW Marriott Austin Leader of Q3 & Q4 in 2019
- Awarded White Lodging’s #1 RevPAR forecast accuracy in 2016 & 2017 (Courtyard & Residence Inn Austin), while hitting platinum market share for the first time since hotel’s opening
- Certified in White Lodging Leadership Development Series 1 & 2, Service Excellence, Train the Trainer, Marriott Extended Stay, & Marriott Revenue Management
Timeline
Senior Revenue Manager
Datarobot
05.2017 - Current
Revenue Manager
Datarobot
07.2016 - 06.2017
Cluster Group Housing Manager
JW, Marriott, Springhill, Courtyard, Fairfield
01.2016 - 07.2016
Associate of Applied Science - Hospitality & Tourism Management
International Business College
Advertising & Marketing
Central Nine Career Center