JOSH SHANER
Advertising/Marketing Director
Houston,TX
Summary
Marketing and branding leader with over thirteen years experience and a penchant for developing effective communications and people. Drawn to opportunities where passion, teamwork and innovation can lead to new value creation. Driven by insightful and creative thinking that will generate measurable results.
Overview
13
13
years of professional experience
Work History
Director of Client Services
DECODE Advertising
Houston, Texas
03.2020 - Current
- Trained, led and developed client services team and instilled knowledge and skills to execute business strategies and deliver maximum customer satisfaction to maintain profitability.
- Established performance and service goals and held associates accountable for individual performance.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Assumed ownership of resources, budgeting and forecasting to support business profitability and AGI.
- Implemented and monitored critical processes to support internal and external obligations resulting in cross-functional efficacy, increased revenue, and client retention.
Founder
THIRD COAST COLAB, LLC
HOUSTON, TX
01.2019 - 03.2020
- Advised entrepreneurs and small businesses helping them realize ROI from branding, growth hacking and social media marketing technology.
- Provided access to, and reduced costs for clients by building and negotiating a network of advertising and marketing technology collaborators.
- Directed technological improvements, reducing waste and business bottlenecks.
Global Brand Director
CRISPIN, PORTER + BOGUSKY, INFINITI Motor Co
LOS ANGELES, CA
07.2016 - 10.2017
- Launched and led the social media business, working directly with executive leadership.
- Orchestrated a successful agile social media model resulting in a consistent boost in engagement, channel growth, and idea generation.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Developed and managed a team of 3 direct reports and 5 indirect reports while overseeing project teams of 30+ persons.
Freelance Brand Director
TBWA\MAL\FORGOOD
LOS ANGELES, CA
03.2016 - 08.2016
- Drove long-term strategic framework for the integration of traditional and digital marketing efforts.
- Led reporting, content planning, testing, analytics and optimization for all digital touchpoints.
- Collaborated with senior leadership teams to implement continuous improvements and exceed team goals.
Brand Supervisor
Ogilvy | IBM + IKEA
East New York, NY
07.2013 - 03.2016
- Propelled social engagement +500% by conducting an award-winning world's-first digital campaign for IBM's Tumblr channel.
- Developed and nurtured lasting relationships with clients through dedicated assistance, issue resolution and organizational talents.
- Executed online and offline marketing campaigns resulting in a marked increase in brand awareness and retention for IKEA USA.
- Led and developed management team of 3-5 Executives and Assistant Executives
Account Management
DEVITO/VERDI
NEW YORK, NY
09.2008 - 12.2013
- Led a Super Bowl marketing campaign for GILDAN Activewear (TV, PR, social, digital, guerrilla).
- Oversaw an integrated team responsible for the fulfillment of all content production and publishing.
- Collaborated with associates and developed relationships with different departments across agency.
- Supported day-to-day account management for company clients.
- Created timely and accurate reports, internal documents and client deliverables.
Education
BBA - MARKETING
UNIVERSITY oF TEXAS
Skills
Client Relationships
Timeline
Director of Client Services
DECODE Advertising
03.2020 - Current
Founder
THIRD COAST COLAB, LLC
01.2019 - 03.2020
Global Brand Director
CRISPIN, PORTER + BOGUSKY, INFINITI Motor Co
07.2016 - 10.2017
Freelance Brand Director
TBWA\MAL\FORGOOD
03.2016 - 08.2016
Brand Supervisor
Ogilvy | IBM + IKEA
07.2013 - 03.2016
Account Management
DEVITO/VERDI
09.2008 - 12.2013
BBA - MARKETING
UNIVERSITY oF TEXAS
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