CORNELYA DORBIN
Atlanta,GA
Summary
Business Development Executive Growth-focused and top-performing senior director offering 12+ years of accomplished experience in streamlining all business development initiatives, equipped with a Master’s degree in Public Administration. Proven success in developing and deploying robust strategies and action plans aligned with corporate objectives to maximize profitability. Demonstrated capacity to conduct in-depth market research and analysis mitigating potential risks. Instrumental in amplifying customer satisfaction and retention by retaining effective client-centered initiatives. Aptitude for directing successful contracts and agreements negotiations in line with company prospects. Proficient in leading and developing cross-functional teams aimed at accomplishing and surpassing set quotas while serving in a fast-paced, deadline-driven, and competitive environment. Excel at coordinating with c-suite executives and key clients to achieve long-term organizational goals within stringent time frames. Skilled in leading all facets of project and outreach program management while adhering to stringent budgetary and time constraints.
Overview
16
16
years of professional experience
Work History
Public Relations
Little Rock
, Arkansas
Program Administrator
Arkansas Department of Human Services
Little Rock, Arkansas
Project Director
Emory University School of Medicine
Atlanta, Georgia
04.2012 - Current
- Oversee culturally diverse populations by fostering community relations and outreach programs
- Conducts quarterly assessments for community health requirements to increase adult participation
- Source profitable opportunities by employing up-to-date marketing strategies aimed at accelerating business growth
- Amplify outcomes and community wellness through development and deployment of innovative health initiatives
- Harmonize functions, programs, and services throughout the organization by steering all strategic and organizational planning functions
- Craft corporate and foundation proposals aligned with set objectives
- Manage budgets associated with community outcomes while employing cost-effective strategies
- Supervise staff, volunteers, and small groups comprised of 1k+ members to streamline day-to-day operations
- Recruit, manage, and evaluate performance of 3 full-time employees, graduate interns, and part-time students ensuring greater service levels
- Employs educational intervention strategies and patient learning theory in support of spreading awareness programs for public, healthcare providers, and allied health professionals
- Selected Accomplishments:
- Achieved customer requirements from establishment of long-term goals, strategies, and action plans to optimize brand awareness
- Boosted revenue stream by 2M+ through effective employment of limited resources with institutional priorities
- Employed evidence-based practices to double recruitment and retention efforts for adults with a median age of 67
- Strategically increased member attendance from 75 to 415 within period of 18 months by leveraging robust marketing skills
- Enhanced audiences’ engagement by leveraging CRM, Salesforce, Microsoft Teams, Survey Monkey, MailChimp, and Cascade
- Created strategic approach strategies for potential grant and event sponsorship funding opportunities while assessing in-depth research and analysis on prospective funders
- Drove customer engagement from 12% in 2012 to 35% in 2021 for underrepresented groups through development of consumer-centric outreach program from scratch.
Executive Director
Arkansas Cancer Coalition
Little Rock, Arkansas
08.2008 - 03.2012
- Led, monitored, and assessed all day-to-day Coalition operations while ensuring implementation of robust activities to drive organizational performance
- Managed and conducted Federal/State cooperative agreements aligned with Arkansas Cancer objectives through end-to-end project management, program planning and stakeholder engagement
- Recruited Coalition leadership for committees, board, and ad-hoc working groups while ensuring deployment of membership satisfaction survey
- Sourced and onboarded staff/volunteers and delivered training to amplify targeted competencies
- Chaired interest groups and membership meetings while delivering strategic guidance to committees
- Planned and organized group’s annual cancer summit
- Administered a large-scale budget of $900k, maintained consistent revenue streams, and documented comprehensive financial report to track all expanses for Arkansas Cancer Coalition ACC
- Selected Accomplishments:
- Spearheaded expansion of program interventions for disparate populations by securing funding
- Maximized revenue from $100k to $900k within two years while leading successful company turn-around
- Optimized engagement among patients, health professionals, and public through deployment of end-to-end marketing programs
- Increased tobacco tax in Arkansas and steered $180M+ expansion in health programs by developing relationships with 70+ organizations, grantors, healthcare entities, and 500+ partner organizations including Step-Up Coalition
- Lead Arkansas Cancer Coalition (ACC) to acquire national honors twice within three years from C-Change: leading national cancer control organization chaired by former president George H
- W
- Bush.
Education
Master of Public Administration - undefined
Webster University
Bachelor of Arts - Sociology
University of Arkansas
TESOL Certificate, International Open Academy - undefined
Skills
- Business Development & Management Market Research & Analysis Contract Negotiation Budgeting & Forecasting
- Community Outreach & Brand Optimization Program Management & Evaluation Client Satisfaction & Retention
- Cost & Revenue Optimization Team Development & Leadership Vendor Management Recruitment & Onboarding
- TECHNICAL PROFICIENCIES
- Salesforce Microsoft Teams Survey Monkey MailChimp Zoom Microsoft 365 Google Workspace
- SharePoint GoToWebinar Dropbox Microsoft Office Suite Cascade Qualtrics RedCap Eventbrite
- Budget Administration
- Financial Administration
- Client Relations
- Scope Definition
- Stakeholder Relations
- Resource Allocation
- Staff Management
- Customer Relationship Management
- Project Management
- Idea Development and Brainstorming
- Work Planning and Prioritization
- Continuous Improvement
Accomplishments
- Built the consumer-centric outreach program from the ground up to increase customer engagement from 12% in 2012 to 35% in 2021 for underrepresented groups through successful execution of Diversity, Equity, and Inclusion strategic plan
- Augmented business growth internally with cross functional teams and externally with 3rd party vendors to maximize profitability as well as slashed cost by leveraging strong partner relationships and employing integrated marketing and communications campaigns
- Executive Producer and Host of weekly Emory BrainTalk Live: one-hour broadcast to increase research participation, interview faculty, develop program content, generate audience, moderate panels, and book guests
- Managed a large-scale budget of $2M+ while acting as Program Director for three research projects (Neurology department) and two fund development campaigns.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Project Director
Emory University School of Medicine
04.2012 - Current
Executive Director
Arkansas Cancer Coalition
08.2008 - 03.2012
Public Relations
Little Rock
Program Administrator
Arkansas Department of Human Services
Master of Public Administration - undefined
Webster University
Bachelor of Arts - Sociology
University of Arkansas