Jacklynne Horne
Austin,TX
Summary
Versatile Content Writer proficient in researching, writing, and editing diverse content. Works with minimal input to produce engaging, authoritative and error-free work to tell each brand's unique story. Autonomous yet communicative writer with a 10- year history of quality performance in many different styles of written and digital storytelling.
Overview
9
9
years of professional experience
Work History
Graduate Teaching Assistant
Texas State University
San Marcos, TX
08.2021 - Current
- Lesson plan and present first year English lectures twice weekly
- Mentor over 60 undergraduate students in pursuit of strong written, visual literacy, and critical thinking skills
- Assign and grade 5 major essays every semester while enforcing strict deadlines with additional benchmark assignments
Marketing Account Manager
Austin Home Renovations
Austin, TX
08.2020 - 12.2021
- Managed content calendar and created all story-telling content for company’s blog and social media platforms, including: TikTok, Instagram, and Facebook
- Worked with other industry professionals to cross promote blog copy and social media content in order to increase online visibility
University Writing Center Coordinator
Texas State University
San Marcos, TX
08.2020 - 05.2021
- Worked as liaison between University Writing Center and Graduate College
- Managed writing center team of nearly 20 consultants
- Tutored graduate and undergraduate students to develop strong written communication skills
- Planned and executed major writing workshops during the school year
Market Manager
Devils River Whiskey
Austin, TX
03.2019 - 05.2020
- Oversaw and grew sales in 250+ accounts
- Maintained and grew personal social media accounts on behalf of brand to increase brand conversation with combined 6,000 followers
- Executed an average of 50 weekly tastings, and managed promotion budget for market
- Established and fostered relationships with key buyers and distributors
Premise Activation Specialist
Inspira Marketing, Northern Colorado Diageo On
Austin, TX
08.2015 - 03.2020
- Built and maintained relationships in top 40 on-premise accounts
- Maintained and grew personal social media accounts on behalf of Diageo brands to increase brand conversation
- Increased brand visibility on menus from 190 to 270 in a 6- month period with over 500 monthly features.
Education
Master of Arts - Rhetoric and Composition
Texas State University
San Marcos, TX05.2022
Bachelor of Arts - Public Relations
Texas State University
San Marcos, TX05.2012
Skills
- Draft Writing
- Creative Thinking
- Trend Monitoring
- Research and Interviews
- Draft Presentation
- Critical Thinking
- Instruction Writing
- Editing
- Multitasking Abilities
- Customer Demographics
Publications
Fest300, The Untz, Sensible Reason, Social Distancing Central, Rebelle Society, Bobcat Fans Magazine, The University Star
Timeline
Graduate Teaching Assistant
Texas State University
08.2021 - Current
Marketing Account Manager
Austin Home Renovations
08.2020 - 12.2021
University Writing Center Coordinator
Texas State University
08.2020 - 05.2021
Market Manager
Devils River Whiskey
03.2019 - 05.2020
Premise Activation Specialist
Inspira Marketing, Northern Colorado Diageo On
08.2015 - 03.2020
Master of Arts - Rhetoric and Composition
Texas State University
Bachelor of Arts - Public Relations
Texas State University
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