Summary
Overview
Work History
Education
Skills
Publications
Timeline
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Kimberleigh De Laine

Reisterstown,United States

Summary

Encouraging Senior Manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Experience in end-to-end high-profile event planning, management, and execution of 100+ annual events, daily operations, leading cross-functional management teams, and using research to stay ahead of industry and competitive trends.

Overview

9
9
years of professional experience

Work History

Manager, Events and Conference

Coppin State University
11.2023 - 05.2024
  • Event planning and execution of fast-paced internal and corporate (external) events and meetings based on program specifics, venue availability, audio-visual, and catering needs, and legal and regulatory requirements
  • Coached, mentored, and created operating model for event coordinators, setup staff, and student workers. Trained student volunteers.
  • Maintained operational processes and scheduling database, produced critical paper and digital reports for department, campus, and other stakeholders via EMS.
  • Developed conference/event business through university department relationships, community involvement, and event marketing.
  • Provided superior customer service through communication and resolution of campus community and external client inquiries and complaints.
  • Worked closely with senior management to develop and implement policies and procedures related to event management; assessment of health, safety, and related risk issues; consulted with Maryland Assistant State's Attorney on state and local laws and complex contracts.

Senior Events Manager

For Any Reason or Season
01.2016 - 11.2023
  • Innovative and timely event planning management, within created budget parameters, focusing on organization objectives, target audience and client experiences, relationship-building, branding, and maximization of resources.
  • Created workflow processes, led cross-functional teams, and developed SOPs to increase efficiency throughout event lifecycle.
  • Collected and analyzed data using regression, financial, and behavioral methods.
  • Generated repeat business by consistently providing outstanding customer service pre-, during-, and post-event stages.
  • Engaged in contract negotiations, requests for COI, and adherence to state and federal regulatory requirements
  • Devised leading-edge creative digital marketing, social media, web pages, and SEO.
  • High-level graphic design skills and well-versed in Adobe Suite, CAD, CRM, SalesForce, and EMS platforms.

Convention Services Manager

Aimbridge Hospitality
04.2015 - 12.2015
  • Executed written sales agreements for large-scale and complex full-service meetings, conventions, and events with more than 300 cumulative room nights
  • Negotiated terms and pricing of vendor and service agreements with companies and organizations affiliated with group business
  • Maintained relationships and initiated verbal and written communication with customers and hotel department heads outlining details and specifics of the event including.
  • Partnered with operations departments and collaborated with cross-functional teams including catering, audiovisual, and security departments to ensure smooth execution of events.
  • Served on-site group and catering clients and served as lead to questions about the event.

Education

Doctorate of Business Administration -

Temple University
Philadelphia

Master of Business Administration -

University of Maryland University College
Adelphi, MD

Bachelor of Science - Marketing

University of Maryland University College
Adelphi, MD

Skills

  • Project Management
  • Customer Service and Complex Problem-Solving
  • Event Logistics & Vendor Management
  • Data Collection & Analysis
  • 20 - 2,000 Attendee Events
  • Cross-Functional and Team Leadership
  • Talent Acquisition & Coaching
  • Advanced Written and Oral Communication

Publications

The Influence of Electronic Negative Word-of-Mouth on Brand Management, ProQuest, LLC, 05/01/2023

Timeline

Manager, Events and Conference

Coppin State University
11.2023 - 05.2024

Senior Events Manager

For Any Reason or Season
01.2016 - 11.2023

Convention Services Manager

Aimbridge Hospitality
04.2015 - 12.2015

Doctorate of Business Administration -

Temple University

Master of Business Administration -

University of Maryland University College

Bachelor of Science - Marketing

University of Maryland University College

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Kimberleigh De Laine