Felicia Hernandez

• Assisted in regional event coordination for a network of 20 Orangetheory Fitness studios, orchestrating high-profile initiatives such as bi-annual 5k events with a goal of 500 sign ups each.
• Organizing and leading one-week coach training programs for new recruits, covering all aspects of Orangetheory Fitness operations, from educational workshops to hands-on mic practice sessions, and providing continuous feedback and support throughout the training process.
• Led coach recruitment efforts on a statewide scale and overseeing their onboarding into the organization.
• Conducting quarterly audits on each studio within the region, meticulously analyzing performance metrics, and providing actionable insights to drive operational efficiency and revenue growth.
• Collaborating with individual studio teams to facilitate in-studio events aimed at fostering member engagement and retention.
• Proactively engaging with local businesses to explore and leverage mutually beneficial business-to-business opportunities with a goal of expanding our member base.

• Leading group fitness classes , providing personalized instruction and guidance.
• Designing and programming effective workout routines that target specific fitness objectives and accommodate varying fitness levels.
• Demonstrating proper exercise techniques and form to ensure safety and maximize results.
• Providing ongoing support, encouragement, and feedback to clients to help them stay motivated and accountable.

Oversaw operations for four Orangetheory Fitness studios, key responsibilities included:

• Conducting monthly audits on studio performance, analyzing key metrics, and addressing any scheduling concerns to optimize operations and maximize revenue generation.
• Developing and mentoring coaches and sales associates to enhance performance and comfortability in the studio.
• Recruitment for the studios, conducting interviews, and leading onboarding sessions for new team members.
• Proactively reaching out to new leads, actively trying to get them to come try out our brand.
• Maintaining high levels of member satisfaction. Addressing members questions, comments and concerns was the #1 priority
• Serving as the primary point of contact for all operational and administrative inquiries, providing guidance and support to team members as needed.
• Facilitating various events and initiatives to enhance member engagement and community involvement.