Abbey Nickel
West Lafayette,IN
Summary
Versatile and dynamic strategic communicator with more than 8 years of combined experience in higher education and journalism.
Overview
11
11
years of professional experience
Work History
Managing Editor, Internal Communications
Purdue University
08.2018 - Current
- Oversee the daily operations of the Purdue Today internal e-newsletter, the official Purdue University communication for faculty, staff and graduate students, sent daily to an audience of more than 28,000
- Manage, coordinate and execute all content planning, curation and publishing related to the Purdue Today newsletter and its related website and publications
- Work closely with university administration, executive leadership, campus partners, stakeholders and marketing and communications colleagues to create, refine and approve content for publication
- Triage and edit submitted content from partners across the university to ensure content reflects university style and priorities while enhancing and protecting institutional reputation
- Write original content as needed, including news items, features and research profiles
- Create and update stories on the Purdue Today website and review published content for accuracy, style and accessability
- Design, build and send e-newsletters
- Create and maintain multiple robust editorial calendars
- Write, edit, and send time-sensitive internal campus-wide messages as needed, such as memos, administrative updates and other related communications
- In 2021, led and managed a group of 20 campus communicators during Protect Purdue, the university’s response to the COVID-19 pandemic, while coordinating and executing central communication plans
Communications Manager
Conservation Technology Information Center
05.2017 - Current
- Oversees internal and external communication for national organization that promotes conservation agriculture
- Manages social media accounts and has boosted traffic and likes through implementing consistent social media strategies
- Shoot photos, video when applicable
- Write feature stories to be used for grant-funded projects
- Edit and troubleshoot articles, publications and grant proposals.
Features Reporter
Evansville Courier and Press
02.2016 - 05.2017
- Wrote short and long-form features profiling people, programs, issues and more
- Covered arts and entertainment, education, lifestyles, profiles, and breaking news for the Tri-State area
- Entertainment coverage included artist interviews and concert reviews
- Developed and executed daily story ideas for both the Evansville and Henderson area
Freelancer
The National FFA Organization
09.2013 - 05.2023
- Served as a freelance writer for several internal and external publications
- Worked with stakeholders, supporters and members of the organization to write content for newsletters, magazines and ffa.org
Reporter
The Courier
09.2014 - 02.2016
- Handled both general assignment and education related stories
- Covered several local universities, including the University of Findlay, as well as six local school districts in northwest Ohio
- Wrote about issues such as illegal spending in local school districts, officer involved shootings, controversial teacher firings, and sexual assault investigations
- Wrote and processed obituaries.
Education
Bachelor of Arts in Journalism -
The University of Findlay
Findlay, Ohio05.2015
Skills
- Website Content Management Systems (Cascade, WordPress, SharePoint)
- Email Marketing (Marketing Cloud, Delivra)
- Microsoft Office
- Adobe Creative Suite
Awards
- Society of Professional Journalists, Region 4 winner for breaking news coverage in March 2015, True
- Ohio Newspaper Association, First place for news coverage and third place for opinion writing in 2016
- Ohio Newspaper Association, First place for news coverage and third place for headline writing in 2015
- Ohio Newspaper Association, Third place for in-depth reporting in 2014
- Ohio Newspaper Association, First place for headline writing in 2013
Timeline
Managing Editor, Internal Communications
Purdue University
08.2018 - Current
Communications Manager
Conservation Technology Information Center
05.2017 - Current
Features Reporter
Evansville Courier and Press
02.2016 - 05.2017
Reporter
The Courier
09.2014 - 02.2016
Freelancer
The National FFA Organization
09.2013 - 05.2023
Bachelor of Arts in Journalism -
The University of Findlay
Similar Profiles
Bahiyyih BakerBahiyyih Baker
Senior Test Administrator at Purdue Testing Services, Purdue UniversitySenior Test Administrator at Purdue Testing Services, Purdue University
Chengtong LiChengtong Li
Teaching Assistant at Purdue UniversityTeaching Assistant at Purdue University
Rebekah DearingRebekah Dearing
MSAT2 STUDENT at Purdue UniversityMSAT2 STUDENT at Purdue University