Summary
Overview
Work History
Education
Skills
Personal Information
Work Preference
Timeline
Generic
Open To Work

STEFANIE SALITA

New York,NY

Summary

Strategic brand and creative leader with deep experience driving high-impact marketing initiatives across retail, luxury, and lifestyle industries. Expert in leading cross-functional teams to develop and execute 360 campaigns spanning digital, print, OOH, CRM, and experiential channels. Skilled in overseeing end-to-end creative production, optimizing workflows, and ensuring cohesive brand execution that boosts customer engagement and drives revenue.

Overview

13
13
years of professional experience

Work History

Brand & Creative Project Director

TILEBAR
Long Island, NY
12.2020 - Current
  • Lead the Brand & Creative department across design, copy, photography, and video-driving high-level, omnichannel projects while ensuring brand consistency and excellence.
  • Collaborate cross-functionally to develop strategic briefs that drive demand, strengthen brand voice, and engage diverse customer segments.
  • Drive timeline, budget, and resource management across cross-functional teams and external partners to ensure seamless execution.
  • Provide clear direction to internal and external partners while proactively scoping projects and forecasting resource needs.
  • Oversee project intake, briefing, approvals, and feedback cycles with an emphasis on efficiency, speed, and clear communication.
  • Execute strategic alignment across teams, ensuring successful execution of go-to-market and readiness strategies while implementing agile processes that reduce friction and boost efficiency.
  • Cultivate strong external partnerships to amplify reach and visibility, managing a $500K media buy with Luxe Magazine and national TV trade-outs with networks such as HGTV, HBO, and NBC.
  • Mentor and manage creative team members, fostering career growth and strong performance.

Brand Project Manager, Creative Services

SIMON PROPERTY GROUP
New York, NY
12.2017 - 08.2020
  • Owned marketing and creative initiatives across Eastern Region and international Premium Outlet locations.
  • Directed creative team and external production agencies on campaigns across print, digital, radio, and OOH including high visibility locations including Times Square placements.
  • Led a national partnership with TV show Military Makeover on Lifetime, securing organic brand integration across four episodes.
  • Enhanced performance tracking and optimized internal workflows to improve execution efficiency.
  • Collaborated with CA Creative to integrate influencer campaigns into Simon's lifestyle publication.

Senior Integrated Project Manager

URBAN STUDIO
New York, NY
12.2016 - 12.2017
  • Managed full project lifecycle across social, print, OOH, and e-commerce campaigns for major global brands including Tiffany's, David Yurman, and Calvin Klein.
  • Drove project success by developing strategic schedules, managing budgets, and aligning resources for optimal execution ensuring creative alignment and client vision.
  • Maintained internal campaign archives and asset portfolios for future business procurement opportunities.

H&M Brand Guardian, Senior Production Artist

WILLIAMS LEA TAG
New York, NY
09.2013 - 12.2016
  • Owned production of OOH and POS creatives across 5 markets including all of North America for collab campaigns with global brands like Alexander Wang, Balmain, and Kenzo.
  • Functioned as a liaison between H&M HQ and local studios, helping to develop brand playbooks and QC systems.
  • Solely produced over 150+ assets for the 'Place of Possible' campaign with NY based agency TBWA a first-time local partnership earning a company award for client dedication.
  • Co-authored NY & London creative process guidelines and received another company award for excellence in working on the H&M Brand.

Education

Bachelor of Arts & Science - Kappa Pi, Cum Laude

ADELPHI UNIVERSITY

Summer Courses -

Rhode Island School of Design (RISD)

Skills

  • Brand & Creative Management
  • 360 Campaign Development
  • Digital & Social Marketing
  • Asset Management (Print, DAM & OOH)
  • Client & Vendor Relations
  • Partnership Development
  • Creative Email Marketing
  • Company Event Planning
  • Promotional Strategy
  • Custom Production & Execution
  • Stakeholder Communication
  • Process Improvement
  • Adobe Creative Suite
  • Air
  • Asana
  • Box
  • Dot Digital
  • Figma
  • Jira
  • Magento
  • Microsoft 365
  • Mondaycom
  • Pixlee
  • Salsify
  • Slack
  • Smartsheet
  • Wrike

Personal Information

Title: Brand & Creative Director

Work Preference

Job Search Status

Open to work

Work Type

Full TimePart TimeContract Work

Location Preference

RemoteHybrid

Salary Range

$100000/yr - $120000/yr

Timeline

Brand & Creative Project Director

TILEBAR
12.2020 - Current

Brand Project Manager, Creative Services

SIMON PROPERTY GROUP
12.2017 - 08.2020

Senior Integrated Project Manager

URBAN STUDIO
12.2016 - 12.2017

H&M Brand Guardian, Senior Production Artist

WILLIAMS LEA TAG
09.2013 - 12.2016

Bachelor of Arts & Science - Kappa Pi, Cum Laude

ADELPHI UNIVERSITY

Summer Courses -

Rhode Island School of Design (RISD)

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STEFANIE SALITA