Sports enthusiast (Go Saints!)
Monika Monsisvais
Marketing Director
Georgetown,TX
Summary
Goal-oriented professional with distinguished experience in Consumer Goods industries and proven leadership abilities. Expert in meeting company goals utilizing consistent and organized practices while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
Work History
Director of Strategic Accounts
Let's Gel, Inc.
Austin, TX
06.2018 - Current
- Supported continuous improvement of marketing and sales strategies, program development and organizational effectiveness to drive revenue.
- Managed existing strategic accounts and identified new business opportunities to achieve revenue objectives. Main sales channels: Direct to Consumer, Amazon, Walmart, Bed Bath and Beyond, independent retail and all ecommerce accounts, totaling ~$12M
- Built and expanded relationships by delivering customer insights to drive sales, repeat business opportunities and increase market share.
- Monitored performance metrics and prepared reports and forecasts using Power Point, Excel and Asana.
- Trained, mentored and motivated staff to instill desire for superior performance. Managed Social Media Manager, Sales Account Managers, and collaboratively managed Creative Director and Digital Marketing Manager with COO.
- Increased profitability and lifetime customer value by coordinating go-to-market strategy, implementation and post-sales service experience.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Handled client communications and led meetings, providing clear direction and consistent updates on marketing projects and new account onboarding.
Director of Sales Operations and Support
New Era Studios, LLC, New Era Publishing
12.2014 - 03.2018
- Account managed the two largest commercial partners bringing in $500K a year
- Procurement of materials for inventory and specialty projects
- Managed weekly sales team pipelines, and forecasted sales numbers for all sales channels to report to the executive team
- Executed margin analysis and pricing on commercial partner projects
- Production scheduling for three sales channels
National Retail Sales Manager
Ronco Holdings, Inc
08.2007 - 08.2014
- Managed social media pages for company brands
- Worked with outside marketing firm on Google Analytics, Adwords, and PLAs
- Brainstorm and schedule e-mail blasts for ecommerce sales, brand awareness, and product releases, Grew the e-commerce sales channel by 50% from, Grew the e-commerce sales channel by 50% from 2012
Education
Bachelor of Arts - Mass Communication-Electronic Media, Business Administration
Texas State University
San Marcos, Texas 01.2001 - 01.2005
Skills
ForecastingDriving sales
Coaching and mentoring
Strategic account development
Direct sales
Account management
Strategic planning
B to B sales
Key decision making
Business administration
Time management
Project management
Branding
Market planning and execution
Interests
Animal lover (Penny and Bella)
Avid reader
Weight training fanatic
Timeline
Director of Strategic Accounts
Let's Gel, Inc.
06.2018 - Current
Director of Sales Operations and Support
New Era Studios, LLC, New Era Publishing
12.2014 - 03.2018
National Retail Sales Manager
Ronco Holdings, Inc
08.2007 - 08.2014
Bachelor of Arts - Mass Communication-Electronic Media, Business Administration
Texas State University
01.2001 - 01.2005