GABRIELLA MCKEOWN
New Jersey
Summary
Results-driven Director of Strategic Accounts with strong expertise in driving client success and fostering long-term partnerships. Skilled in strategic planning, stakeholder engagement, and leveraging data to inform business decisions. Known for collaborative leadership and adaptable approach, ensuring team alignment with evolving business needs. Adept at developing and executing strategies that deliver measurable results.
Overview
7
7
years of professional experience
Work History
Director of Strategic Accounts
Pop! Promos
Philadelphia, PA
05.2018 - Current
- Manage a $3.8M book of business, achieving 27% year-over-year growth (2023–2024) through strategic account planning, forecasting, and relationship management with top industry ranked distributors.
- Lead and mentor a team of three, overseeing hiring, training, professional development, delegation of responsibilities, and performance optimization.
- Own and enforce team-wide KPI accountability by implementing engagement strategies that consistently achieve monthly and quarterly call targets.
- Recognized as company-wide “SPIN Master” for advanced application of SPIN selling methodology, and achieved award for conducting the most business conversations for Q2 2025.
- Conduct quarterly executive-level business reviews with VPs, vendor relations leaders, and company owners to assess performance and identify growth opportunities.
- Completed Leadership Training with Rip Tilden and actively contributed to middle management meetings, reporting directly to the Chief Sales Officer.
- Developed key account strategies to enhance client relationships and drive revenue growth.
- Conducted regular business reviews with clients to assess needs and identify opportunities for expansion.
Chairperson, Corporate Social Responsibility Committee
Pop! Promos
Philadelphia, PA
01.2022 - 01.2024
- Directed CSR initiatives, collaborating with company leadership to implement sustainability and community impact strategies.
- Achieved measurable results, including: Eliminating 66,000 lbs. of waste from the product line. Expanding sustainable product offerings to 25% of total line. Offsetting 49+ metric tons of CO2 via certified carbon-neutral shipping. Transitioning headquarters to 100% renewable energy.
- Organized and led company-wide charitable initiatives including school supply drives, local cleanups, and holiday donation programs.
- Led strategic planning initiatives to align organizational goals with community needs.
- Facilitated board meetings, ensuring effective communication and decision-making among members.
Education
B.A. - Advertising
Temple University
Philadelphia, PA05-2018
Skills
- Strategic Key Account Management & Planning
- Workshop Facilitation
- Audience Engagement
- Sales Forecasting & CRM (Sugar, etc)
- Team Leadership, Training & Mentorship
- SPIN Selling & Consultative Sales Techniques
- Business Review Executive Communication
- Microsoft Office Suite (Word, Excel, Powerpoint)
- Sales pipeline management
Timeline
Chairperson, Corporate Social Responsibility Committee
Pop! Promos
01.2022 - 01.2024
Director of Strategic Accounts
Pop! Promos
05.2018 - Current
B.A. - Advertising
Temple University