Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Vicki Wallace

Downingtown,PA

Summary

Dynamic leader with a proven track record at Smoothie King, enhancing brand visibility and driving revenue growth through strategic sales initiatives and data-driven decision-making. Excelled in event planning and relationship development, showcasing strong communication and analytical skills. Achieved significant market penetration, demonstrating creative thinking and problem-solving abilities.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Catering Sales Manager

Smoothie King
01.2024 - 06.2024
  • Served as the sole client contact for event planning, providing white glove service by addressing all questions and issues, ensuring seamless execution of every event
  • Spearheaded the launch of a pioneering catering sales initiative, achieving an increase in market penetration within six months by securing 16 new and 5 repeat customers through strategic relationship development
  • Executed innovative sales pitches and branding strategies, enhancing Smoothie King's visibility in the competitive Philadelphia & Southern New Jersey markets, directly contributing growth in brand recognition
  • Utilized data analytics to refine marketing approaches and sales tactics, resulting in revenue growth from catering sales, underscoring a strong proficiency in leveraging data to drive business outcomes

Regional Manager

Smoothie King
10.2019 - 06.2024
  • Orchestrated the strategic development and operations of three Smoothie King franchises, achieving significant improvements in sales and profitability, as evidenced by sustained revenue growth from catering sales
  • Led comprehensive budget management and accounting functions, driving cost-efficiency and financial stability across all franchises
  • Championed HR functions, including talent acquisition and team development, enhancing team performance and operational efficiency by implementing targeted training programs

Manager

Nudy’s Café
09.2011 - 10.2019
  • Led the strategic oversight of ten restaurants, enhancing operational efficiency and profitability through comprehensive staff development, inventory control, and supply chain management
  • Implemented data-driven strategies to standardize restaurant and management practices, achieving a significant increase in customer base by fostering strong community ties and partnerships
  • Spearheaded initiatives to strengthen relationships, driving brand loyalty and community engagement, as well as an increase in repeat customer visits

Office Manager/Project Coordinator

Muhly KBA, Inc.
01.2005 - 01.2009
  • Led the strategic planning and execution of operations for a high-end custom remodeling company, ensuring all kitchen and remodeling jobs were profitable and within budget, as evidenced by successful project completions
  • Coordinated with vendors and designers, employing cost accounting and analysis to optimize resource allocation and cost-efficiency, thereby enhancing operational profitability
  • Managed accounts receivable operations, securing timely payments and maintaining financial stability through meticulous oversight and customer engagement

Inventory and Cost Accounting Manager

Delaware Park Racetrack and Slots
01.1998 - 01.2005
  • Spearheaded the implementation of the Stratton Warren system across Delaware Park and two other entities, boosting operational efficiency and showcasing adeptness in strategic system integration
  • Employed data analytics to refine inventory levels and procurement strategies, helping to reduce excess inventory, demonstrating proficiency in data-driven decision-making
  • Orchestrated comprehensive training programs for the food & beverage analyst and warehouse staff, elevating team productivity and operational standards
  • Highlighting leadership in team development and process optimization

Education

B.S. - Hotel & Restaurant Management

East Stroudsburg University
East Stroudsburg, PA

Skills

  • Strong Communicator

  • Creative Thinker

  • Problem Solver

    Organization & Detail

  • Event Planner

    • Data Management & analytical skills

    MS Office

    Food safety understanding

    Staff Training and Development

Certification

SERV Safe Certifications, PA dept. of health, 11/01/19, 11/01/24

Timeline

Catering Sales Manager

Smoothie King
01.2024 - 06.2024

Regional Manager

Smoothie King
10.2019 - 06.2024

Manager

Nudy’s Café
09.2011 - 10.2019

Office Manager/Project Coordinator

Muhly KBA, Inc.
01.2005 - 01.2009

Inventory and Cost Accounting Manager

Delaware Park Racetrack and Slots
01.1998 - 01.2005

B.S. - Hotel & Restaurant Management

East Stroudsburg University

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Vicki Wallace