1
Certification
16
years of professional experience
Strategic communications professional skilled in translating complex business priorities into impactful narratives that influence leadership and engage stakeholders. Experienced in executive and media communications, public affairs, and organizational change. Proven in strategic planning and cross-functional collaboration, delivering effective communication strategies in dynamic environments. Prosci Certified Change Practitioner with a Master of Science in Strategic Communications.
Work History
Communications and Events Manager
3 Years- Led strategic communications for complex healthcare operations, partnering with senior executives and cross-functional leaders to drive organizational alignment, workforce engagement, strategic initiatives, and change across large-scale teams.
- Developed and led communications strategy for AdventHealth Home & Retail, supporting alignment, engagement, and strategic messaging across 2,000+ team members.
- Executed communications strategy for the Primary Health Division, supporting 4,000+ team members across multiple service lines and markets.
- Served as a trusted communications advisor to senior executives, developing leadership narratives, executive messaging, and communication strategies that advance strategic priorities and organizational alignment.
- Partnered with executive sponsors on communications strategy for high-priority service-line initiatives, including Hospital at Home, Open Access Hospice, and Corporate Care, driving awareness and cross-functional collaboration across the AdventHealth network.
- Led the communications and media relations strategy for AdventHealth’s Certificate of Need (CON) application for hospice expansion in Haywood County, contributing to the successful award of the CON and helping secure national media coverage. Directed messaging across external and internal channels, including website content, executive talking points, key messages, stakeholder communications, and media strategy, positioning communications as a strategic driver of a high-priority growth initiative.
- Designed and implemented division-wide storytelling framework to enhance organizational visibility and awareness across internal and external channels.
- Built and governed internal communications platforms and executive deliverables, including newsletters, SharePoint hubs and workforce communications.
- Founded and chaired TeamPulse Advisory Group, a cross-functional communications council that aligned messaging, gathered workforce insights, and enhanced employee engagement.
- Created and launched Vital Chats, an employee engagement series that expanded audience reach by 50% within one year and received an 86% likelihood-to-recommend rating.
- Led change communications strategy for service launches, ownership transitions, and operational transformations, translating complex changes into clear, actionable communications that support organizational readiness.
Communications Planner and Specialist
5 Months- Led strategic communications for Army acquisition and modernization initiatives, including Synthetic Training Environment demonstrations at the Pentagon for congressional and senior defense stakeholders.
- Provided strategic communications support for Army acquisition and modernization initiatives involving a 1,000+ person military, civilian, and contractor workforce across a global enterprise spanning 65 countries and 480+ sites.
- Advised stakeholders on communications strategy, messaging, content development, and audience engagement across multiple channels.
- Developed stakeholder toolkits and strategic communications products that enhanced enterprise advocacy, aligned leadership, and fostered cross-agency engagement.
- Translated complex defense and technology initiatives into accessible communications that improved understanding and visibility among stakeholders.
- Advised stakeholders on communications strategy, messaging, and content development to enhance audience engagement across multiple channels.
Communications and Events Strategist, Senior Consultant
1 Year- Provided strategic communications leadership within a complex federal defense environment, advising senior stakeholders and advancing organizational priorities, enterprise initiatives, and workforce engagement.
- Led strategic communications during organizational transitions, ensuring alignment with client expectations and maintaining stakeholder confidence.
- Advised senior leaders on mission priorities and strategic initiatives, translating organizational objectives into actionable communications and execution strategies.
- Produced and hosted an employee interview series, attracting an audience of 200+ workforce members and strengthening leadership visibility and employee connection.
- Planned and facilitated employee town halls, strategic planning sessions, and cross-functional working groups to communicate organizational priorities, encourage stakeholder participation, and advance enterprise initiatives.
- Directed social media strategies for high-profile initiatives, strengthening workforce engagement and securing executive endorsement.
- Established performance metrics and executive dashboard to evaluate effectiveness, inform leadership decisions, and optimize social media engagement strategies.
Communications and Membership Coordinator
3 Years 3 Months- Directed board and executive communications for a 300-member private club, aligning governance priorities, organizational messaging, and member engagement.
- Partnered with executive leadership, board members, and cross-functional stakeholders to develop communications strategies supporting organizational priorities, governance initiatives, and member engagement.
- Oversaw internal communications platforms and engagement programs, strengthening transparency, leadership visibility, and organization-wide information flow.
- Chaired a 10-member Green Initiative Task Force, developing a strategic plan and funding allocation framework to advance environmental sustainability and operational effectiveness.
- Led member communications and promotional strategies for organizational events, programs, and initiatives, strengthening participation and enhancing the overall member experience.
- Coordinated event planning, registrations, and member services in collaboration with internal teams, ensuring effective execution and responsive member support.
Director of Communications
1 Year 1 Month- Led integrated communications, public relations, marketing, and recruitment strategies to strengthen brand visibility, support business growth, and enhance stakeholder engagement.
- Directed integrated communications and marketing strategies across digital, social, media, and traditional channels, ensuring consistent brand positioning and alignment with business objectives.
- Advised organizational leadership on communications strategy, public relations, media relations, and crisis messaging to strengthen market presence and protect organizational reputation.
- Developed and executed recruitment campaigns, agent communications, and promotional initiatives to increase candidate awareness, support talent acquisition, and advance organizational growth.
- Oversaw content strategy and development across websites, newsletters, social media, property listings, and marketing materials to strengthen audience engagement and brand consistency.
- Managed a $20,000 Team Summit budget, overseeing vendor selection, resource allocation, stakeholder communications, and event execution to maximize engagement and organizational impact.
- Evaluated campaign performance and audience engagement metrics, refining communications strategies to improve effectiveness and response.
Media Relations and Communications Specialist
1 Year 2 Months- Led media relations, public affairs, community outreach, and strategic communications for a constitutional government agency serving 400+ employees, strengthening public trust and constituent engagement.
- Developed and executed media relations and public affairs strategies to increase awareness of Clerk's Office services, strengthen public trust, and support community engagement.
- Served as primary communications liaison among media representatives, community stakeholders, agency leadership, and internal departments, ensuring consistent and timely messaging.
- Led communications supporting the Self-Help Center, serving more than 200,000 customers, and the MyeClerk digital platform, improving public awareness and access to court resources.
- Developed press releases, public notices, executive talking points, and constituent communications supporting court operations and public information initiatives.
- Managed social media communications and coordinated media inquiries and responses, ensuring accuracy, transparency, and alignment with court policies.
- Translated complex court processes, policies, and operational information into clear, accessible messaging for diverse public audiences.
Assignment Editor
1 Year 7 Months- Coordinated newsroom operations, editorial assignments, and breaking-news coverage in a fast-paced broadcast environment, prioritizing coverage opportunities and facilitating collaboration across reporters, producers, photographers, and newsroom leadership.
- Monitored police scanners, wire services, social media, and community sources to identify breaking news, emerging stories, and coverage opportunities.
- Directed assignment desk operations, prioritizing coverage, dispatching reporters and photographers, and allocating resources based on editorial importance and developing events.
- Collaborated with newsroom leadership, reporters, and producers to coordinate coverage strategies, verify information, and ensure accurate, timely reporting.
- Cultivated relationships with public safety agencies, community organizations, and local sources to strengthen newsgathering capabilities and expand access to emerging stories.
- Coordinated live broadcasts, field interviews, and breaking-news coverage while maintaining newsroom records, tracking story developments, and managing competing deadlines.
- Researched and evaluated story leads, monitored market developments, weather alerts, and scheduled events to inform editorial decisions and future coverage planning.
Associate Producer
1 Year 5 Months- Supported daily broadcast production through compelling news writing, editorial coordination, and live newscast execution in a deadline-driven newsroom.
- Wrote and edited anchor scripts, teases, and lower-thirds, ensuring clear, concise, and engaging on-air content.
- Researched story developments, pitched coverage ideas, and coordinated interviews to enhance editorial content.
- Logged soundbites and B-roll footage for efficient retrieval during production.
- Verified facts, names, and graphic elements to maintain editorial accuracy, consistency, and broadcast standards.
News Desk Assistant
5 Months- Provided newsroom administrative and production support, coordinating daily operations and broadcast logistics in a fast-paced television environment.
- Managed front desk operations, correspondence, deliveries, and switchboard communications, ensuring efficient station workflow.
- Supported producers and newsroom staff with administrative coordination, document preparation, and daily operational reporting.
- Logged time codes for video interviews and recorded footage to support efficient editing and production.
- Coordinated satellite interview bookings and transmission windows to facilitate live shots and field reporting.
Associate Producer, Freelance
1 Year 2 Months- Produced and edited broadcast news content, coordinating editorial priorities and delivering accurate, compelling coverage in a fast-paced newsroom.
- Wrote and edited anchor scripts, reporter packages, and breaking-news updates, ensuring clarity, accuracy, and adherence to broadcast standards.
- Collaborated with producers, reporters, and editors to prioritize coverage, verify developing stories, and maintain editorial consistency.
- Selected and coordinated supporting video, graphics, and B-roll to strengthen storytelling and enhance viewer engagement.
Education
Master of Science - Strategic Communications
Bachelor of Arts - Radio and Television Broadcasting, Theatre Studies
Skills
Communications strategy
Corporate communications
Internal Communications Platforms
Stakeholder communications
Cross-functional collaboration
Change management
Employee engagement
Crisis Communications
Public Relations Strategy
Content strategy
Social & Digital Communications
Leadership messaging
Communications analytics
Executive counsel
Certification
Prosci Certified Change Practitioner
Timeline
Communications and Events Manager
AdventHealth
11.2023 - CurrentRead More
Communications Planner and Specialist
Janson
02.2023 - 07.2023Read More
Communications and Events Strategist, Senior Consultant
Booz Allen Hamilton
10.2021 - 10.2022Read More
Communications and Membership Coordinator
Loblolly
01.2018 - 04.2021Read More
Director of Communications
RE/MAX Realty Group
07.2016 - 08.2017Read More
Media Relations and Communications Specialist
Orange County Clerk of Courts
05.2015 - 07.2016Read More
Assignment Editor
WKMG-TV
10.2013 - 05.2015Read More
Associate Producer
WOFL-TV
05.2012 - 10.2013Read More
News Desk Assistant
KYW-TV
12.2011 - 05.2012Read More
Associate Producer, Freelance
News 12 New Jersey
03.2011 - 05.2012Read More
University of Maryland Global Campus
Master of Science from Strategic Communications
Read More
Montclair State University
Bachelor of Arts from Radio and Television Broadcasting, Theatre Studies
Read More