RANDY STEEL
Regional Sales Manager
Murrieta,CA
Summary
Professional, accomplished and resourceful business to business Regional Sales Manager with a successful history of regional client management, influencing and directing teams of sales professionals, innovating training and cultivating enthusiasm and drive producing award winning results. Well-rounded, highly competent and methodical offering more than 10 years of sales, sales management and project management qualifications. Adaptable and influential communication style and success in collaborating across all organizational levels.
Overview
15
15
years of professional experience
Work History
Sales and Project Consultant
Steel & Associates
, CA
2018 - Current
- Consultant liaison for contractors and sub-contractors providing guidance and dispute resolution for project specifications, approved products, and payment terms
- Managed clients throughout Southwestern United States 95% success rate in settling contract disputes, streamlining project approvals resulting in tens of millions in future business for clients
Area Manager
Rittal Corporation
Southwest US, CA
01.2016 - 01.2018
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Developed sales strategy to increase sales in data center product solutions
- Improved existing customer sales generating 20% increase over prior year
- Expanded new customer growth increasing sales by 30%
- Wrote over $2 million in specified project business with Major Market Clients
Area Manager
MOLEX Premise Networks
Southwest US, CA
01.2014 - 01.2016
- Maintained strong working partnerships with consulting engineers
- Capitalized on innovative growth opportunities while collaborating with engineering teams to introduce specifications of other Molex products on millions of dollars in end user project business
- Provided seamless transition of existing $11 million project pipeline setting up successor and company for successful project completion
Market Growth & Development Manager
JOHN B RUDY Company
Newport Beach, CA
2008 - 2014
- Directed and coached inside and outside sales teams producing substantial growth and revenue
- Implemented companywide sales tracking and reporting resulting in higher closing ratios
- Registered 100+ end user projects with top manufacturing partners to maximize project discounts while securing over $750,000 in rebate incentive dollars annually
- Increase profit margins by over 12% and managed over $20 million in annual business
Area Manager
Hubbell Premise Wiring
, CT
1998 - 2006
- Sustained consistent record results meeting and exceeding sales goals 8 out of 9 years with company,
- Unprecedented back-to-back Hubbell Salesman of The Year in division history with $3 million in new business.
- Delivered in excess on 100 million in Hubbell connectivity, enclosure, fiber, and delivery system specifications
- Collaborated with vendors, built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
Skills
- Bid Request Management
- Budgeting and Expenditures
- Networking Events
- Sales Quota Management
- Market Trend Analysis
- Verbal and Written Communication
- Staff Training and Development
- Interdepartmental Collaboration
- Customer Trend Analysis
- Salesforce Software
- Sales Records Management
CAREER ACCOMPLISHMENTS
RELEVANT SKILLS Territory Sales, Logistics Complex Product Line Sales, Sales Team Management, Client Relations, Military and Government Relations, Civil and Municipal Relations, Forecasting, Market Growth and Development
TRACK RECORD OF SUCCESS
Successfully negotiated and acquired business with Major Markets including LAUSD, MGM Mirage Properties, Raytheon, SPAWAR, Northrop Grumman, CSU University Systems, Disneyland Resorts, Warner Bros Studios, and the US Military.
Produced exceptional year over year regional growth exceeding sales targets by 10% - 50% of plan,
Spearheaded a strong market presence while simultaneously empowering support teams to foster a culture of motivated, ownership driven results Recipient of unprecedented consecutive annual commendations for exceptional divisional growth in a previously established territory
Managed multimillion dollar regions and applied innovative solutions and strategies that sparked impressive growth generating revenues in excess of $20 million annually.
Strategically capitalized on clients with excess site capacity creating $10 million in additional local stock packages with regional and national distribution partners.
Identified and chartered an untapped opportunity introducing 2-hour rated fire alarm cable in the Western US resulting in revenue and earnings in the millions in specified project business
Champion and embrace change and encourage cutting edge concepts, new strategies, while respecting proven techniques
Polished sales presence, comfortable speaking in front of large groups, and excels under pressure.