Summary
Work History
Education
Skills
Timeline
CustomerServiceRepresentative

Mehnaz Alam

Minneapolis,MN

Summary

Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed multiple teams to achieve project goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.

Work History

Director of Global Marketing

Get Wireless
Minneapolis, MN
  • Directed marketing projects through conceptual planning, schedule management and final implementation
  • Hired experienced contractors to complete projects on time and within budget requirements
  • Leveraged industry trends and competitive analysis to improve customer relationship building
  • Generated 15% in sales through effective networking and marketing strategies to grow new business and increase productivity
  • Developed insights on marketing campaigns to assess performance against goals

Marketing Director

Rewind Advertising
Minneapolis, MN
  • Led & created KLM Royal Dutch Airlines' social media marketing strategy within China, leveraging a partnership with a European third-party vendor
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations

Senior Marketing Strategist

Valspar Corporation
Minneapolis, MN
  • Created and led Valspar's in-house digital agency while developing a marketing strategy for B2B & B2C brands
  • Focused on multiple new media channels such as mobile, e-commerce, social media and customer- oriented applications
  • Led six-person cross-departmental staff to develop and execute all digital and social marketing initiatives which resulted in a $64M profit
  • Maximized strategic approaches by analyzing performance and making appropriate adjustments

Marketing Strategist

Zeus Jones
Minneapolis, MN
  • Led marketing strategies for an upscale international retailer and improved online and in store pick-up sales by 19%
  • Increased store's sales from 5.8% to 7.1% which also increased first quarter revenues by 8.5%
  • Led and implemented an award-winning global marketing strategy for Bobbi Brown Cosmetics e- commerce site and social media plan
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns
  • Submitted professional proposals and project scopes in response to Requests for Proposals

Marketing Manager

Taylor Corporation
Minneapolis, MN
  • Oversaw all marketing efforts including the budgeting of yearly marketing plans that led to consistent sales growth
  • Managed annual marketing budget of $1 MM
  • Led day-to-day client communications with Target,Wal-Mart and Amazon.com
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments

Education

Bachelor of Arts - Journalism, Minor in Marketing

University of Minnesota - Twin Cities
Minneapolis, MN

Corporate Finance- Extension Course -

University of California - Los Angeles
Los Angeles, CA

Skills

  • Trade Show Coordination
  • Market Research Analysis
  • Google Analytics
  • Salesforce CRM Software
  • A/B Testing
  • Pricing Strategies
  • SEO Strategy and Execution
  • Project Management
  • Microsoft Office
  • Public and Media Relations
  • Google AdWords
  • Digital Marketing Strategy

Timeline

Director of Global Marketing

Get Wireless

Marketing Director

Rewind Advertising

Senior Marketing Strategist

Valspar Corporation

Marketing Strategist

Zeus Jones

Marketing Manager

Taylor Corporation

Bachelor of Arts - Journalism, Minor in Marketing

University of Minnesota - Twin Cities

Corporate Finance- Extension Course -

University of California - Los Angeles

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Mehnaz Alam