Diane Bancroft
Scottsdale,AZ
Summary
Motivated real estate professional versed in all aspects of real estate transactions, including managing the development and execution of representation contracts, leases, purchase agreements and closing statements.
Dedicated sales and marketing professional who exceeds goals, retains customers and maintains a strong reputation for customer satisfaction.
Real Estate Broker who is a highly effective communicator and team leader adept at building long-term relationships by establishing high levels of confidence and trust.
Overview
33
33
years of professional experience
Work History
Real Estate Broker/Owner
Desert Blossom Realty
04.2017 - Current
- Liaised between property owners and prospective buyers to facilitate purchase and transfer of ownership
- Negotiated real estate contracts to navigate transactions between buyers and sellers.
- Managed all aspects of property management activities for highly successful Scottsdale vacation rental.
- Arranged for inspections and surveys of sold properties.
- Compared properties possessing similar features to determine competitive market prices.
- Worked closely with clients to facilitate appropriate loans, inspections, and credit reports.
- Advised clients on mortgage and housing conditions to identify successful properties and promote customer satisfaction.
- Conducted competitive market analysis to determine optimal pricing for properties.
- Analyzed local real estate market conditions and trends to identify profitable investment opportunities.
- Provided guidance and consultation to clients to make well-informed decisions in real estate investments.
- Negotiated purchase contracts and lease agreements to establish maximum value for clients.
- Helped clients navigate transactions, complete paperwork and finalize sales or purchases.
- Cultivated strong relationships with agents, lenders and title companies.
- Set up virtual home tours, in-person visits, and open houses for properties.
- Consulted with customers to assess needs and propose optimal solutions.
- Created print and online advertisements to bring in new customers.
Real Estate Sales Agent
Russ Lyon Sotheby's International Realty
02.2011 - 02.2017
- Managed contracts, negotiations and all aspects of sales to finalize purchases and exceed customer expectations.
- Educated clients on sales and buying processes and advised buyers on making decisions.
- Scheduled showings and tours for potential new clients.
- Wrote listings detailing and professionally highlighting property features to increase sales chances.
- Communicated with clients to understand property needs and preferences.
- Worked closely with clients to facilitate appropriate loans, inspections, and credit reports.
Real Estate Agent
Realty Executives
02.2004 - 02.2011
- Marketed and sold property for clients by hosting open houses and advertising online and in print.
- Communicated with clients to understand property needs and preferences.
- Managed contracts, negotiations, and all aspects of sales to finalize purchases and exceed customer expectations.
- Presented purchase offers to sellers for consideration.
- Negotiated, facilitated, and managed real estate transactions.
- Advised clients on market conditions and property value for informed decision-making.
- Reviewed market research data and changed sales plans accordingly.
- Conducted comprehensive market analysis to identify opportunities for investors.
- Developed and implemented strategic marketing plans to increase potential for selling properties and generate more leads.
Organizational Consultant
Bancroft And Associates
02.1995 - 02.2004
Public Relations Manager
Fujitsu Technologies
03.1993 - 04.1995
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Communicated with media weekly to build relationships and optimize press coverage.
- Designed and implemented strategic business plan objectives.
- Managed internal, external, and crisis communications.
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
- Wrote press materials and delivered presentations to media representatives.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Coordinated press releases and handled press inquiries for [Type] company.
- Produced and distributed internal and external communications.
Public Relations Account Executive
Ketchum Communications
04.1991 - 03.1993
- Managed media relations for organizations to produce successful results.
- Coordinated media interviews with organization staff, board members and volunteers.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Education
Bachelor of Science - Marketing and Business Administration
Northeastern University
1978
Skills
- Active real estate broker license
- Expert property manager
- Accomplished in real estate sales
- Customer service oriented
- Strong organizational skills
- Excellent negotiator
- Works well independently
- Detail-oriented
Timeline
Real Estate Broker/Owner
Desert Blossom Realty
04.2017 - Current
Real Estate Sales Agent
Russ Lyon Sotheby's International Realty
02.2011 - 02.2017
Real Estate Agent
Realty Executives
02.2004 - 02.2011
Organizational Consultant
Bancroft And Associates
02.1995 - 02.2004
Public Relations Manager
Fujitsu Technologies
03.1993 - 04.1995
Public Relations Account Executive
Ketchum Communications
04.1991 - 03.1993
Bachelor of Science - Marketing and Business Administration
Northeastern University
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