Aaliyah Gerena
Rutherford
Summary
Dynamic marketing professional with expertise in client relations and event coordination. Proven track record in driving sales growth through strategic marketing initiatives and enhancing customer experiences to ensure team success.
Overview
4
4
years of professional experience
Work History
Field Marketing Coordinator
AXIS Communications
01.2024 - Current
- Coordinated event logistics and vendor partnerships, ensuring smooth on-site execution for diverse events
- Directed logistics, vendor coordination, and on-site execution for events ranging from 10-200+ participants
- Support marketing outreach, lead tracking, and performance reporting
- Oversee CRM tracking in Salesforce and workflow management in Monday.com
- Administer SharePoint and maintain organized internal databases
- Partnered cross-functionally to ensure operational readiness and deliver seamless client experiences
- Managed client-facing operations and engaged with executives at front desk to enhance visitor experience
Field Marketer
Medical Essential Diagnostics
01.2023 - 01.2024
- Executed marketing campaigns and promotional events to boost product visibility and engagement
- Drove revenue growth through consultative selling and strategic product presentations
- Enhanced territory performance through development of strong client relationships
- Identified new business opportunities through targeted research and outreach
- Provided detailed sales reports, forecasting insights, and market analysis to inform leadership decisions
Marketing Coordinator
Austin Macauley Publishers
01.2023 - 12.2023
- Crafted and implemented marketing plans that effectively showcased authors' works
- Distributed press releases and pitched books to targeted media contacts
- Managed PR campaigns and communications using Cision and Greenrope to enhance media outreach
- Collaborated with digital teams on website content and social media strategy
Submissions & Accounts Assistant
Austin Macauley Publishers
01.2022 - 12.2023
- Managed accounts payable/receivable and contract invoicing, ensuring accurate financial tracking.
- Monitored submissions, royalties, inventory, and production updates to support operational workflow.
- Maintained reporting metrics and supported marketing initiatives
- Served as primary contact for prospective authors, facilitating communication and engagement.
Education
B.S. - Marketing
William Paterson University
01-2021
Skills
- Customer relationship management
- Salesforce
- CRM administration
- Lead Tracking
- Sales Reporting
- Event coordination
- Workflow Optimization
- Data analysis
- Mondaycom
- SharePoint
- Cision
- Greenrope
Timeline
Field Marketing Coordinator
AXIS Communications
01.2024 - Current
Field Marketer
Medical Essential Diagnostics
01.2023 - 01.2024
Marketing Coordinator
Austin Macauley Publishers
01.2023 - 12.2023
Submissions & Accounts Assistant
Austin Macauley Publishers
01.2022 - 12.2023
B.S. - Marketing
William Paterson University