Aaliyah Martin
Roseau,Dominica
Summary
Dynamic and results-driven professional with a solid background in customer service and journalism, offering expertise in media relations, content creation, and strategic communications. Proven track record of executing successful campaigns, conducting market research, and driving brand awareness across multiple platforms.
Overview
6
6
years of professional experience
Work History
Information Assistant/ Reporter
Government Information Services
Roseau, Dominica
07.2019 - Current
- Spearheaded Social media pages of the institution to effectively promote its production
- Conducted live and taped interviews to obtain information.
- Implemented new creative content to enhance the production at the department
- Diversified duties outside contractual terms to assist in other departments in the absence of staff
- Transformed current marketing campaign to attract more customers
- Enhanced department’s eminence of production with voice features; radio & T.V
- Delivered live reports from site of event and from mobile broadcast unit.
- Responded 24/7 to emergencies and breaking news stories with strong sense of urgency.
- Investigated important community issues and put together well-received reports.
- Established and maintained relationships with credible sources.
- Increased nightly news ratings by 90%.
- Developed and implemented communication strategies to engage target audiences.
- Conducted market research to identify trends in the industry that could be used for effective communication campaigns.
- Provided training sessions on best practices in corporate communication techniques to staff members at all levels of the organization.
- Created and edited content for various internal and external communications, including press releases, newsletters, website copy, emails, and social media posts.
- Monitored news outlets for relevant stories or mentions of the company's products or services.
- Evaluated existing communication channels and identified opportunities for improvement.
- Created, edited, and published content for various platforms including Facebook, Instagram, Television, Radio and TikTok.
Customer Representative
Clear Harbor
Roseau, Dominica
01.2018 - 08.2018
- Built trust and respect with customers in the United States
- Increased customer service of the organization with competent phone service delivery
- Resolved customer complaints to minimize complaint escalation
- Demonstrated correct use of phone communication techniques to new customer representatives
- Collected customer information and analyzed customer needs to recommend potential products or services.
- Answered customer telephone calls promptly to avoid on-hold wait times.
- Collected and analyzed customer information to prepare product or service reports.
- Analyzed customer feedback to improve the quality of products and services.
- Created sales strategies to promote advertising offerings and motivate larger deals.
- Collaborated with sales team to develop targeted promotions and incentives programs.
- Produced weekly reports on key performance indicators related to marketing initiatives.
Education
Bachelor of Science - Human Resource Management
University of The West Indies (Open Campus Dom.)
Dominica 05.2024
Certificate - Radio And Television Broadcasting
WUSC Caribbean in Partnership With Canada
Dominica 04.2023
Graphic Design
Business Training Centre & UK Aid
04.2022
International Communication Skills For Caribbean Media Professionals, Certificate - Digital Communications And Media
Foreign, Commonwealth And Development Office
Online 03.2022
Public Speaking and Professional Presentation Skills, Certificate - Media Relations
University of The West Indies (Open Campus Dom.)
07.2020
Broadcast Journalism
British High Commission in Barbados
Barbados 01.2020
Disaster Communication And Risk Reduction - Disaster Management
Office of Disaster Management
08.2019
Associates Degree - Arts of Humanities in Law
Lead Institute
Goodwill, Dominica 08.2017
High School Diploma -
Dominica Grammar School
Roseau, Dominica 06.2015
Skills
- Customer and client relations
- Articulate Communication Skills
- Detail-Oriented
- Email and Phone Etiquette
- Microsoft Office
- News Anchoring
- Time Management
- Decision Making
- Relationship Building
- Verbal and Written Communication
- Problem-Solving
- Research Skills
- Journalistic Reporting
- Social Media Management
- Office administration
- Transcription and dictation
- Documentation and reporting
- Correspondence distribution
- Professional demeanor
- Multi-line Telephone Systems
- Cultural Awareness
- Teamwork and Collaboration
- Attention to Detail
- Creative problem solving
- Cultural Awareness
- Teamwork and Collaboration
- Attention to Detail
- Creative problem solving
- Cultural Awareness
- Teamwork and Collaboration
- Attention to Detail
- Creative problem solving
- Cultural Awareness
- Teamwork and Collaboration
- Attention to Detail
- Creative problem solving
- Media Relations
- Internal Communications
- Community Engagement
- Market Trends Analysis
- Strategic Planning and Alignment
- Product Promotion
- Digital Marketing
- Organizational Skills
- Task Prioritization
- Interpersonal Communication
- Written Communication
- Interpersonal Skills
- Cultural Awareness
- Teamwork and Collaboration
- Attention to Detail
- Creative problem solving
- Professionalism
- Adaptability and Flexibility
- Problem-Solving Abilities
- Social Media Campaigns
- Content Development
- Creative and Innovative
- Team Collaboration
- Social Media Strategy
- Team Building
- Problem-Solving Aptitude
- Event Coordination
Affiliations
- Toastmasters
- National Queen Pageant
- Girl Guides Association
- Dominica Red Cross
- Psychosocial Support for Natural Disasters
- Belfast Estate Mahaut Soca Strikers football club
- Kiwanis Nature Island
Timeline
Information Assistant/ Reporter
Government Information Services
07.2019 - Current
Customer Representative
Clear Harbor
01.2018 - 08.2018
Bachelor of Science - Human Resource Management
University of The West Indies (Open Campus Dom.)
Certificate - Radio And Television Broadcasting
WUSC Caribbean in Partnership With Canada
Graphic Design
Business Training Centre & UK Aid
International Communication Skills For Caribbean Media Professionals, Certificate - Digital Communications And Media
Foreign, Commonwealth And Development Office
Public Speaking and Professional Presentation Skills, Certificate - Media Relations
University of The West Indies (Open Campus Dom.)
Broadcast Journalism
British High Commission in Barbados
Disaster Communication And Risk Reduction - Disaster Management
Office of Disaster Management
Associates Degree - Arts of Humanities in Law
Lead Institute
High School Diploma -
Dominica Grammar School